Morland, part of Newmor Group Ltd, has been operating since 1972 and has established itself as a major UK manufacturer of pre-finished fit out products. They produce interior panels, profiles and doors. Their market-leading technology has revolutionalised their industry, establishing them as a market leader.
After achieving success with the previous Magento 1 website we’d developed in 2013, they wanted to take the eCommerce side of their business to the next level and replace their now old and tired website. Using the latest technology to easily enable customers to view the vast range of products they supply, make the website quicker, easier to order samples, place orders and reduce the number of abandoned baskets. Their success with Magento 1 meant they wanted to move to Magento 2 before Magento 1’s end of life.
We worked closely with the client’s head of marketing to specify the features and goals they wanted to meet for their new eCommerce store.
Due to the thousands of product variants they offer, it was crucial to migrating all existing data from Magento 1 to Magento 2, saving hundreds of hours of work for the client, we achieved this through writing bespoke scripts for Morland.
A highly advanced product importer allows for fast product imports allowing for vast amounts of information and variants allow the Morland team to manage products quickly and efficiently.
A custom search and filter system was developed to enable quick and accurate search results and configured a one-step checkout which vastly reduces abandoned baskets.
The powerful Magento 2 admin area has allowed Morland to expand their business into global markets with multiple websites being managed from one, organised, easy to use management area.
The payment gateway of choice on this project was Sage Pay. We ensured the website was GDPR compliant and implemented a sophisticated sample ordering system, vat switcher, integrated live chat, newsletter signup and many social sharing features.
The website was launched and hosted on powerful servers that our in-house server experts setup, we tweaked configurations until we achieved average page load speeds that far exceeded the industry standards for Magento 2 websites.
“Having just completed a bespoke eCommerce site launch in partnership with gloversure, which included not just a highly customised new Magento 2 site build but also a full migration from the old Magento site and a domain change, Morland are happy to recommend gloversure who took a structured, concentrated and detailed approach to a complex project that resulted in a beautiful, functional and technically adept new Morland online shop. Give them a go, they’ll do you proud!”
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