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Minimalist branding and seamless Guesty API integration for Rococo of Bath
Founded by Rebecca in 2019, Rococo of Bath offers a handpicked collection of elegant holiday homes in the heart of the historic city. With over 25 years of local knowledge, Rebecca ensures every guest receives a warm welcome, personalised recommendations, and dedicated support throughout their stay. As a well known name in the city’s thriving travel and tourism industry, Rococo of Bath approached gloversure, the Guesty API integration experts. They needed a complete rebrand and bespoke website design that created a seamless booking experience for guests.
Rococo of Bath
Redefining an industry leader’s identity with thoughtful logo design
With Rococo of Bath’s new brand name and passion for heritage properties in mind, we set about crafting a high-end, luxurious logo. Designed to encapsulate their values and reflect the five-star service they provide to every guest. Their previous logo featured a brandmark in the form of a historic Georgian house, an element they wanted to carry forward into their new identity. With this in mind, we carefully selected a combination of minimalist serif fonts to compliment the icon. The result? A sleek logo with variations designed to be used across different platforms.
Tailored style guides that strengthen the Rococo brand
For Rococo of Bath, no rebrand was complete without the addition of comprehensive brand guidelines. We crafted these to maintain trust, strengthen brand recognition, and enforce their integrity. Inspired by their new logo, we set about elevating their identity through consistency. From detailed documentation on typography to colour schemes, their new style guides reintroduce the Rococo brand to their target market.
Bespoke website design by Guesty API integration experts
With a characterising rebrand completed, we set about crafting a unique website that created a seamless booking experience for every guest. Taking inspiration from Rococo of Bath’s portfolio of properties as well as the historic city of Bath itself, every page section reflects high end editorial design. As Guesty API integration experts, our team integrated the powerful booking system into the new website frontend. Ensuring a smooth search process from beginning to end as well as empowering users with filters to find their perfect property.
Services & Technology
To create a lasting digital presence and an unforgettable first impression, Rococo of Bath partnered us for a full rebrand and bespoke website. The project included a refined minimalist logo, cohesive brand guidelines, and a high-end website with seamless booking powered by Guesty. Features like dynamic booking calendars, curated content pages, and smooth search functionality enhance both guest experience and operational efficiency. Positioning Rococo for continued success in Bath’s tourism market.
Consistency with custom booking calendars
Whilst creating a seamless booking journey for users, the Guesty API integration ensures every property page is populated. Users stay informed with property information pulled directly from their management system. What’s more, we also implemented a custom booking calendar that displays dynamic pricing and availability. This is based on the number of guests and selected dates.
Engaging guests with curated content pages
Providing a first class experience doesn’t just start at the point of booking for Rococo of Bath. Keeping guests informed with local information to take their upcoming stay to the next level is key. Therefore, our team of Guesty API integration experts enabled the creation of custom content pages. From engaging inspiration pages that target specific demographics to landing pages aimed at specific locations, each page is packed with insightful text and beautiful pages. Showcasing Rococo’s portfolio to the fullest.
A rebrand and API integration designed to deliver
As Guesty API integration experts, our experience has seen us help Rococo of Bath maximise their digital presence. With visuals designed to create an unforgettable first impression, as well as a user experience that sees guests return time and time again. What’s more, the integration ensures streamlined operations, simplifying the property management process and setting Rococo up for further success.