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A Bespoke Tourism Web Design for Crabpot Cottages
Crabpot Cottages is a family-run holiday business based in North Norfolk, founded by Penny and Mike Jones. With a passion for the Norfolk coastline, Penny’s years of experience in property management and Mike’s business expertise have created a holiday letting agency built on local knowledge, exceptional service, and attention to detail. Over time, the family business has grown to include their children, Lucy and Tom. Who bring technical and creative skills to the team, helping enhance the guest experience and the business’s online presence.
Despite their success, Crabpot Cottages recognised the need for a website that truly reflected their quirky, personable brand and provided a seamless experience for both guests and property owners. They approached our travel website development agency to deliver a bespoke tourism web design that would highlight their properties, improve bookings, and engage visitors in a memorable, friendly way.
Crabpot Cottages
A Personalised Digital Experience
Our team created a website that captures the charm and personality of Crabpot Cottages while providing an intuitive user experience. The site allows visitors to easily explore properties along the Norfolk coast, read local guides, and access blog content that shares insights into the area. Every design choice was made to reflect the warm, approachable nature of the team and the uniqueness of their properties. The result is a tourism web design that feels personal, engaging, and easy to navigate.
A Unique Design to Reflect the Brand
Crabpot Cottages wanted their website to mirror their quirky, illustrative style while remaining highly functional. We incorporated their branding into every page, with playful graphics, personalised imagery, and a visual style that reflects the personality of the family business. The responsive design ensures the website looks and performs beautifully across desktop, tablet, and mobile devices. Giving visitors a seamless browsing experience wherever they are.
AI-Powered Property Search
The AI-powered search system enables guests to discover the perfect holiday home using natural language or voice queries. Visitors can ask conversational questions such as, “Show me beachfront cottages for a family of four in July,” and receive accurate, relevant results instantly. This feature makes the property search experience more engaging and intuitive, almost like speaking with a knowledgeable local agent. Our team of SuperControl Developers UK ensured the search system is fully reliable, seamlessly integrated with the booking platform, and enhances the overall guest journey.
Services & Technology
Our team worked closely with Crabpot Cottages to integrate both design and functionality, delivering a fully customised platform as part of our tourism web design services. As SuperControl Web Development Experts, we implemented SuperControl integration to provide real-time property availability and booking management. Additional features included dedicated inspiration pages, landing pages for promotions, a blog system, and an Instagram feed to showcase the Norfolk coastline and properties. An AI-powered search was also incorporated, allowing guests to find properties through text or voice commands, creating a highly personalised and intuitive search experience.
Smooth Bookings and Property Management
The website now allows visitors to quickly find and book cottages with availability and pricing thanks to SuperControl API integration. Property owners benefit from streamlined management tools, making it easier than ever to market their homes. By combining engaging design with powerful functionality, Crabpot Cottages can provide a high-quality experience for both guests and owners.
Engaging Content and Local Insights
To strengthen guest engagement, the website includes blog posts with local tips, curated inspiration pages, and a dynamic Instagram feed featuring the Norfolk coastline and Crabpot properties. This content creates a sense of place and helps visitors feel connected to the area before they even arrive. The site’s design and content strategy work together to communicate Crabpot Cottages’ unique personality and award-winning service.
Delivering an Engaging Tourism Web Design That Boosts Bookings
The new website delivers a memorable, intuitive, and engaging tourism web design for Crabpot Cottages. With SuperControl integration, AI-powered search, inspiration pages, and engaging content, guests can easily explore, plan, and book holidays along the Norfolk coast. Our travel website development agency ensured that the site reflects the warmth, expertise, and personality of the Crabpot Cottages team, while increasing direct bookings and enhancing the overall online experience.