What is SuperControl?

SuperControl is a property management system (PMS) designed for holiday rental businesses, enabling users to manage bookings, payments, and guest communications efficiently. It integrates seamlessly with various websites to enhance the booking experience.

How can SuperControl web development benefit my business?

By leveraging SuperControl's API, we create custom websites that are tailored to your specific needs, enhancing user experience and boosting direct bookings. It improves how your website uses SuperControl, turning it from a functional system into a high-converting booking platform that drives direct revenue.

What types of businesses can benefit from SuperControl web development?

Our SuperControl web development services are ideal for holiday agencies, property owners, and rental businesses of all sizes, whether you manage a single property or a large portfolio.

Can you customise the SuperControl booking system for my website?

Yes. We build fully customised booking experiences on top of SuperControl to improve usability, conversion rates, and overall guest experience.

SuperControl Website Development

Get started

A MacBook on a glass table showing the Luxury Coastal website homepage

A man sitting at a desk using a mouse and looking at a computer

Are you a holiday letting agency or property owner using SuperControl but struggling to generate enough direct bookings through your website?

If most of your revenue still comes from OTAs like Airbnb or Booking.com, it usually comes down to one issue: your website isn’t doing enough to convert visitors into direct guests.

As a SuperControl Recommended Agency with over 20 years of experience in the travel and holiday accommodation sector, we specialise in building SuperControl-powered websites that fix this problem, by turning traffic into direct bookings, not just browsing.

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Tailored Solutions to Drive Direct Bookings

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Maximise Your Success with Custom Web Design

Since 2011, we’ve been working with the SuperControl API to solve a common issue in the holiday let industry:

websites that get traffic but don’t convert it into bookings

• Most agencies face the same problems:

• High dependency on OTAs eating into margins
• Visitors abandoning the booking process on mobile
• Confusing or slow property search experiences
• Lack of urgency or clarity in the booking journey
• Outdated websites that damage trust

We fix this by building SuperControl websites designed around how guests actually search, compare, and book properties, not how businesses think they should.

An iPhone on a white couch showing the collections section of the Beach Retreats website

Bespoke SuperControl Solutions for Unique Needs

Many holiday letting businesses come to us because their current setup is holding them back.

Whether it’s:
• A portfolio that’s difficult to manage online
• A website that doesn’t reflect the quality of the properties
• Or a booking system that works, but the website around it doesn’t

We design fully bespoke SuperControl solutions that remove friction and make booking direct the easiest option for your guests.

Whether you manage a single luxury property or a large multi-agency portfolio, we help you:

• Recover lost direct booking revenue
• Improve booking completion rates
• Reduce reliance on OTAs
• Make your website easier to use on mobile and desktop

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Travel & Tourism Brands We’ve Elevated

100+

SuperControl Websites Developed

13+

Years Working With SuperControl

20+

Years of Travel & Tourism Industry Expertise

A MacBook on a glass table showing the Coaste website homepage

Two men and a woman sitting on a grey sofa talking and smiling

Unlock the Full Potential of Your Online Booking System

Most holiday letting businesses don’t have a booking system problem, they have a conversion problem.

We connect your SuperControl system to a website experience that:

• Removes friction from the booking journey
• Builds trust at the point of decision
• Encourages direct bookings over OTA platforms
• Makes availability and pricing easier to understand instantly

An iPhone leaning against a marble wall showing the Fal Cottages website homepage

Frequently Asked Questions About SuperControl Web Development

Whether you're a property manager, a vacation rental owner, or a developer looking to harness the full potential of SuperControl, our comprehensive answers will guide you through the features, functionalities, and best practices for maximising your online presence. Explore our insights to enhance your understanding and make the most of your SuperControl experience!