From the Anvil.
Work /
From the Anvil.
From The Anvil, based in Mid Wales, are renowned UK ironmongery specialists, sought a dynamic Magento eCommerce store to showcase their extensive product range. Starting in 1996, Mark and Bernadette Underhill began selling ironmongery and fixings. By 1998, they were designing a bespoke range of handmade ironmongery, earning a reputation for quality and craftsmanship. Today, their products are available in over 200 showrooms across the UK.
Our team specialises in bespoke website design for manufacturing companies, helping strengthen their image, and deliver guests an outstanding online experience.
Website Speed Optimisation
To ensure optimal page speed, we integrated the Amasty Google Page Speed Optimizer. This tool enhances code and image optimisation and enables a lazy loading strategy. Additionally, the Amasty Full Page Cache Warmer ensures pages are cached before customer visits, delivering a fast-loading experience.
SEO Enhancement
Using the Amasty SEO Toolkit, we significantly improved the SEO capabilities of From The Anvil's website. This powerful plugin auto-generates meta tags, builds smart redirects, prevents duplicate content, and addresses multiple optimisation needs simultaneously.
Intuitive Navigation with Mega-Menu and Advanced Search
We implemented a mega-menu to handle From The Anvil’s large product selection, featuring easy-to-follow drop-downs and external image links for upselling. The advanced search system offers ‘Popular Searches,’ ‘Recent Searches,’ and instant product results, enhancing the user experience.
Efficient Admin Management and Compliance
To streamline admin tasks, we used the Mirasvit Asynchronous Indexer plugin for Magento 2, providing an automated indexer update system. For legal compliance, the Amasty GDPR plugin was integrated, ensuring all necessary user consents are collected and data privacy is maintained.
Services & Technology
To help From The Anvil showcase their extensive range and provide an exceptional customer experience, we developed a dynamic Magento eCommerce store tailored to their needs. Our expertise in bespoke website design for manufacturing businesses ensured a seamless, engaging online shopping experience, reinforcing From The Anvil's brand and legacy.
Expanding Product Reach
The Amasty Product Feed integration allows From The Anvil to effortlessly list products on platforms like eBay, Facebook, Google Shopping, and Amazon. This integration simplifies the setup of product feeds with ready-to-use templates, expanding their audience reach.
Showcasing Products and Inspiration
From the Anvil’s Magento eCommerce effectively showcases their products in real-life featuring inspiration pages such as Key Looks, Finishes, Videos, and Case Studies. These pages group products into styles like Country Charm and Contemporary, allowing targeted upselling. The gallery pages display high-definition images in various layouts, creating a sleek, modern appeal.
Connecting Visitors to Physical Stores
The Amasty Store Finder tool connects online visitors to over 200+ physical locations across the UK, pinpointing the nearest store based on the user’s address.
Creating an Upmarket Appeal
To reflect From The Anvil's premium quality, we adopted a light grey and white colour scheme. Complemented by a sophisticated font for titles and headings. The In Situ Gallery tool showcases their high-definition imagery in elegant layouts, balancing visuals, text, and white space for a modern, easy-to-navigate design.