Harry Hockly Motorsport
Work /
Harry Hockly Motorsport
Established in 1985, Harry Hockly Motorsport began as a Motorsport preparation company and has since expanded its offerings. To modernise their online presence while honouring their rich heritage and experience, we revamped their website to boost sales, attract more visitors, and minimise abandoned carts, keeping them ahead of competitors. The newly designed website not only reflects the fast-paced world of racing but also aligns with the brand's high standards and reputation in the automotive industry.
Stylish and Streamlined Website Design
Our design elevated Harry Hockly Motorsport's visual identity. The website now features a streamlined journey with clear call-to-actions to guide users to targeted areas, encouraging purchases. The clean, modern aesthetic captures the essence of the brand while ensuring that visitors can easily find and access the products and services they need. Enhanced visuals, intuitive navigation, and engaging content work together to create a memorable user experience.
Cost-Effective Platform with Superior UX/UI
Previously on Magento 1, Harry Hockly Motorsport opted for a more cost-effective solution by migrating to WooCommerce. This choice allowed them to incorporate all desired functionalities and custom features quickly. WooCommerce, WordPress’s eCommerce solution, enables easy updates and management of their dynamic website, simplifying the addition of categories, products, pages, and content. This shift not only saved on budget but also provided a robust platform capable of handling the company’s growing needs.
Enhanced User Experience with WooCommerce
The transition to WooCommerce significantly improved the overall user experience (UX/UI). The platform's flexibility and extensive plugin ecosystem allow for the integration of various custom features tailored to Harry Hockly Motorsport's specific requirements. From personalised product recommendations to advanced search functionality, every aspect of the website is designed to enhance user engagement and satisfaction.
Services & Technology
To help modernise their online presence while staying true to their legacy, Harry Hockly Motorsport partnered with us for a complete website redesign.
Our goal was to create a dynamic and user-friendly website that showcases the brand's high standards and industry expertise, while also improving the overall user experience. By streamlining the navigation and integrating advanced e-commerce features, we aimed to increase sales, reduce cart abandonment, and enhance customer engagement.
Tailored Shipping and Secure Payment Methods
The new website offers shipping options based on destination and order total, ensuring customers get the best value. Multiple secure payment facilities, including PayPal, create a seamless checkout experience tailored to customer needs. By offering a range of payment options, the website caters to a broader audience, enhancing customer convenience and trust. Secure transaction processes and clear shipping information further reassure customers, encouraging repeat purchases.
Navigable and Product-Focused
The revamped website is easy to navigate and showcases an extensive catalogue of products, highlighting the company's racing heritage. Custom design features enhance functionality, making the website stand out against the competition. Each product page is meticulously crafted to provide detailed information, high-quality images, and customer reviews, helping potential buyers make informed decisions. The intuitive layout and strategic placement of elements ensure that visitors can effortlessly browse through the product offerings.
Showcasing the Racing Heritage
Harry Hockly Motorsport's rich history in racing is prominently featured throughout the website. Stories of past achievements, detailed descriptions of services, and insights into the company’s evolution over the years create a compelling narrative that resonates with racing enthusiasts. This blend of heritage and modernity reinforces the brand's credibility and appeals to a wide audience.
Future-Proofing the Website
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