John Osman Groundcare.

A business owner using the iseki SXG326 ride-on lawnmower
Man in blue jeans driving a yellow Cub Cadet XZ2 mower


A user-friendly WooCommerce website for John Osman Groundcare

Established over 28 years ago, John Osman Groundcare is a family-run business with an outstanding reputation. They deliver a wide range of new and used machinery and equipment throughout Shropshire. As well as guiding customers to the best products for them through expert advice. Additionally offering servicing and hiring services.

Having worked with gloversure, John Osman’s team knew where to go for an exceptional website. We built their previous website on a Magento platform. Despite being a superb platform, our team knew WooCommerce would be a better solution. As it better fits their requirements. They wanted their new machinery website design website to showcase them as a modern business. As well as one that delivers a seamless, positive online experience for their visitors.

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Ground Care Machinery Suppliers and Maintenance



Firstly, we developed John Osman’s new website with user experience in mind. Ensuring that we embedded a modern machinery website design. As well as delivering a smooth-running website where users can scroll effortlessly. Moreover, we placed calls to action strategically, encouraging engagement. Resulting in an effective eCommerce website. Showcasing the wide range of products available at John Osman Groundcare.

John Osman website showcased on an iPad displaying Welcome to John Osman Groundcare and information about the company with large images of agricultural machinery.


An established brand with an updated design, product shipping options and additional functionality

Our skilled team of developers created an aesthetic modern design, layout and format. Their new WooCommerce site showcases John Osman as an established professional brand. Furthermore, protecting the years of brand awareness that’s been established was essential. As well as having great readability. Key to any eCommerce website.

Additionally, for flexible shipping options, we installed a Per Product Shipping module. An intelligent tool that calculates the cost of shipping. Basing its calculations on the product and customer location. This solution has been designed to calculate the costs of shipping one-off, large and heavy products. As well as standard catalogue products.

The old John Osman Groundcare Website and the new WooCommerce machinery website design we created. Showcasing the difference.


Integrated Chat Support, Product Imports and SEO-Optimized content

John Osman Groundcare wanted to get the most out of their project with gloversure. Thus opting for some of our additional services. Therefore, our developers imported live products, customers, and order information from the old site. In turn, making the transition to the new website as smooth as possible. Furthermore, to encourage as much contact as possible from customers we installed a live chat. Sending messages directly to the Facebook Messenger account. Finally, their marketing team asked us to conduct a keyword and phrase analysis. Researching keywords that would better their Google SERP ranking. On top of this, we filled out the MetaData for their main pages.

The new John Osman machinery website design displayed on a tablet and mobile phone.
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