MTB Marathon .

MTB Marathon event attendee waving on his bike


Encapsulating the mud-fuelled adventure of MTB Marathon into WooCommerce

The MTB Marathon is regarded as the original single loop off-road mountain bike event in the UK. What began in 2000, has now become a calendar event for mountain bikers across the country. Giving riders of different stamina’s a safe, friendly environment to experience mountain routes suited to their ability. Ranging in length from 25 km to 100 km through stunning woodlands. This year their routes run through the rural welsh towns of Builth Wells and Ruthin.  Moreover, along with the exciting ride, attendees can enjoy trade stands, good food, bars, entertainment, finisher t-shirts, and most importantly, bike washes.

MTB Marathon has been a long-standing customer of ours. We originally developed their Magento 1 website back in 2014. Since its launch, they’ve experienced a good level of growth and they contacted us ready for a move to WooCommerce. The new site is more powerful, faster, and has a more streamlined customer entry process.

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Outdoor Adventure

Outdoor Activities

Mountain Biking

Bike Events



Builth Wells




The new WooCommerce bike web design takes a minimalist approach, conveying all the information visitors require in a concise, clean structure. Implemented with custom JavaScript features and an events plugin that makes getting a ticket as easy as possible for users. As well as making the ticket purchase a simple process with the possibility of discounts, dynamic pricing and coupons.


MTB Marathon's old and new bike web design displayed on two laptops


Less is more: Focusing on what user needs in a captivating bike web design

The MTB Marathon homepage encompasses everything about the event on a single page. Groups of riders stumbling up rocky descents with hopeful faces. As well as an immediate entry CTA and next event information. Moreover, the new bike web design appears spacious in a clean, minimalistic styling. Users can easily find the pages they require via a simple navigation bar at the top. On top of this, the website is easy to navigate as users scroll down, with all of the important information laid out in a neat structure.

Furthermore, by using Modula Gallery a variety of clean crisp imagery scrolls smoothly across to showcase pictures of previous events. In addition, we created small patches of ‘+’s in square blocks. In a light grey tone, the ‘+’ patches sit subtly behind information blocks and imagery. A small design element that gives the website more background texture.


Integrating a robust payment gateway for an easy checkout

On the other hand, to ensure MTB Marathon users feel safe and secure whilst making a purchase we integrated the globally trusted payment gateway, SagePay (Opayo). Subsequently helping MTB Marathon drive ticket sales whilst streamlining the checkout process.


Keeping MTB organised with a robust events management tool

In addition, we integrated the WooCommerce Events Management PRO tool, which allows MTB Marathon to perform a variety of actions. Firstly allowing us to create custom form fields relevant to MTB Marathon.

On top of this, we styled the forms to match the design of their new website. Subsequently, the tool means customers can receive pdf ticketing sent via email after purchase. As well as offering MTB Marathon complete attendee management. Now they can view, edit, and filter attendee information.


Adding custom development features unique to MTB Marathon's entry process

Furthermore, a requirement of the client was that in order to purchase a child ticket, an adult ticket needed to be added first. This required custom development to be added to the code of the site.

Additionally, another customer development requirement was that whenever a ticket is added it automatically adds another form to be complete. Therefore, ensuring that MTB Marathon receives the correct attendees and attendee information they require.


Dynamic Pricing + Discounts Plugin + Coupon Addon

Furthermore, another bespoke feature of MTB Marathon’s website is the ability for users to apply coupon codes. Made simple using the Woocommerce Events Manager coupon addon.

Moreover, MTB Marathon is now able to create enticing sales offers thanks to the WooCommerce Dynamic Pricing and Discounts Plugin. Assisting them in increasing sales and fostering growth. As for the dynamic pricing functionality, it adjusts product prices based on a set of rules set by MTB Marathon e.g. Bulk Pricing.

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