My Wardrobe by Teresa Jayne
WORK / Web Design
Fashion Boutique Website Design for My Wardrobe by Teresa Jayne.
My Wardrobe by Teresa Jayne is an independent fashion boutique based in Welshpool, specialising in prom dresses, eveningwear and special occasionwear.
We’ve worked with Teresa for a number of years, having designed her previous website, so it was great to work with her again on a completely new site.
With a collection of over 500 dresses, the new website needed to give customers a better way to browse the range, discover different styles and find out more about the boutique before visiting.
We designed and developed a completely new fashion boutique website, with a fresh design, improved navigation and SEO built into the development. The result is a modern website that puts the dress collections first while helping more potential customers discover My Wardrobe by Teresa Jayne online.
- SERVICES
- Web Design
- INDUSTRY
- Retail & Commerce
- LOCATION
- Mid Wales, UK
Showcasing Over 500 Dresses
A Website Designed Around the Collections.
With more than 500 dresses available, showcasing the collection was one of the most important parts of the new website.
We created dedicated sections for the different collections, including prom dresses, eveningwear and ballgowns, making it easier for customers to browse the styles available.
Strong imagery and clear layouts help bring the collections to life, giving visitors a better idea of what they can expect when visiting the boutique.
From customers searching for their perfect prom dress to those looking for something special for an upcoming event, the website makes it easier to explore the range.
Reaching More Customers Through Google
SEO for Fashion and Occasionwear Searches.
For an independent fashion boutique, appearing in relevant Google searches can make a real difference when it comes to attracting new customers.
We developed the website with search engine optimisation in mind, creating clear page structures and dedicated content around the different types of dresses available.
This gives My Wardrobe by Teresa Jayne the opportunity to target searches relating to prom dresses, occasionwear and evening dresses, helping potential customers discover the boutique when looking for somewhere to shop.
We also considered the local search audience, helping the business reach customers in Welshpool and the surrounding areas.
Reflecting the Boutique Online
Modern Website Design for an Independent Fashion Retailer.
The website is often the first place customers visit before deciding where to shop, so it’s important that it reflects the boutique itself.
We created a fresh, modern design that allows the dresses to take centre stage, while making it easy for visitors to find information about the boutique and its collections.
The website also highlights what makes My Wardrobe by Teresa Jayne different, including its wide choice of sizes, personal shopping experience and prom exclusivity policy.
Making It Easy to Visit the Boutique
Turning Online Searches Into In-Store Visits.
While the website gives customers plenty to explore online, the real experience happens in the boutique.
We made sure important information is easy to find, giving visitors a clear route to finding out more about the shop and arranging an appointment.
For customers travelling to Welshpool from further afield, having access to the collections and boutique information before setting off helps them decide whether My Wardrobe by Teresa Jayne is the right place for them.
OUR SERVICES
Services & Technology
For My Wardrobe by Teresa Jayne, we delivered a completely new website, combining bespoke website design with SEO-focused development.
The project included a refreshed design, dedicated collection pages and a responsive layout, ensuring customers can browse the boutique’s extensive range of dresses across all devices.
We also focused on the website’s structure and search engine optimisation, helping the business target relevant fashion and occasionwear searches and reach more potential customers online.
THE TRANSFORMATION
A New Website for a Growing Fashion Boutique.
The new My Wardrobe by Teresa Jayne website gives the boutique a modern online presence and a much better way to showcase its collection of over 500 dresses.
With dedicated collection pages, improved navigation and SEO built into the development, the website is designed to help more customers discover the boutique and find out what’s available before visiting.
Having worked with Teresa on her previous website, we’re pleased to have been trusted with this next stage and look forward to continuing to support the business.
OUR WORK
