3rd July 2025
By Robyn Crowther
4 mins read
Partnering with a Trusted SuperControl Agency: What You Need to Know
How the Right SuperControl Partner Agency Can Help You Maximise Bookings
If you're in the business of self-catering accommodation, chances are you've come across SuperControl. The powerful booking and property management platform designed specifically for holiday lets. But while the software itself is packed with features, making it work really well for your business requires more than just plugging it in. That’s where a trusted SuperControl partner agency comes in.
At gloversure, we've been working with SuperControl since 2011. Over the years, we’ve helped countless holiday property owners and agencies integrate it into fully custom, high-performing websites. Giving them more control, more direct bookings, and more time to focus on what they do best: hosting guests.
So, what should you expect when partnering with an agency like ours, and why does experience matter so much?
Understanding What a SuperControl Partner Agency Does
SuperControl is a powerful tool, but it’s also a complex one. While it’s designed to make managing bookings easier, the real magic happens when it’s properly integrated into a well-designed website. A trusted SuperControl agency understands both the technical side of the platform and the needs of holiday property businesses like yours.
Rather than treating the booking engine as an afterthought, a good agency will build your website around it. This ensures everything from your availability calendar to your pricing, extras, and guest communications are working smoothly and intuitively, both for you and your guests.
At gloversure, we take a strategic approach to every SuperControl project. That means starting with your goals, mapping out the booking journey, and making sure the system not only looks good but performs exceptionally well. Our team understands the SuperControl API inside out. We’ve used it to create websites for both single-property owners and large multi-property agencies.
Why Experience Really Matters
Working with a web agency that’s new to SuperControl can be risky. Small integration errors can lead to missed bookings, poor user experience, or even lost revenue. Over the past 13+ years, we've seen (and solved) just about every challenge that can come with using the platform. From complex pricing structures to third-party channel management, calendar syncing issues, and custom development needs.
We don’t just implement SuperControl, we help you get the most out of it. From making sure your extras are upselling properly to designing booking forms that convert, every detail is built with performance in mind.
And because we stay closely connected to SuperControl as a recommended partner, we're always up to date with changes to the system. Meaning your website will never fall behind.
How a SuperControl Website Should Work
When done right, a SuperControl website should feel effortless, both for your visitors and your team. Your guests should be able to view live availability, check pricing, and make a booking in just a few clicks, without ever leaving your site. Meanwhile, you should be able to manage everything in one place. From automated emails and guest data to syncing with Airbnb or Booking.com if needed.
It’s also important that your booking system feels like a natural part of your site, not a clunky add-on. That’s why we design everything from scratch, tailoring the design and user experience to suit your brand and audience.
This results in a faster, more user-friendly website that builds trust, increases direct bookings, and reflects the quality of your accommodation.
What Working With gloversure Looks Like
When you partner with gloversure, we act as an extension of your team. We’ll take the time to understand your business, your goals, and your customers, and we’ll guide you through the entire process, from strategy and design through to launch and support.
Whether you're looking to upgrade an old website, streamline your admin, or reduce your reliance on third-party booking platforms, we’ll help you build a solution that puts you in control.
And because we’ve been working on SuperControl sites since 2011, you won’t be starting from scratch, you’ll be backed by over a decade of proven experience.
Ready to Unlock the Full Power of SuperControl?
If you’re serious about growing your holiday rental business and want a website that works just as hard as you do, partnering with a trusted SuperControl agency is one of the best decisions you can make.
At gloversure, we combine design, development, and deep SuperControl knowledge to deliver websites that look beautiful, perform flawlessly, and help our clients achieve their goals.
Want to see what that could look like for you?
Get in touch with our team, we’d love to learn more about your property and show you what’s possible.