Just like art, websites are impacted greatly by their colours. You perceive a painting in a certain way based on its colours. Consider the following scenario: you have two paintings. They’re the exact same image, except one is black and the other is multicoloured. Each painting evokes completely different emotions and perceptions. This is the exact same for websites. The colours you choose on your website will impact how visitors perceive you as a business. Directly affecting their memory retention, attention focus and conversion decisions. This comes down to colour psychology.