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MTB Marathon

A snapshot of the MTB Marathon website homepage

Work  /  

Creative Sports Web Design for Adventure Enthusiasts

The MTB Marathon, the UK’s original single-loop off-road mountain bike event, has captivated riders since 2000. With routes ranging from 25 km to 100 km through beautiful woodlands, this event attracts mountain bikers nationwide. This year, riders will navigate the scenic trails of Builth Wells and Ruthin in rural Wales. Beyond the thrilling rides, participants can enjoy trade stands, delicious food, bars, entertainment, finisher t-shirts, and bike washes.

Transitioning from Magento to WooCommerce

We have proudly supported MTB Marathon since 2014, initially launching their site on Magento 1. As they grew, we transitioned their platform to WooCommerce for a more powerful, faster, and user-friendly experience. The new minimalist web design ensures visitors can easily access essential information, aided by custom JavaScript features and an events plugin for seamless ticket purchasing, dynamic pricing, and discounts.

Men in cycling gear and sunglasses standing and smiling

Engaging and User-Friendly Bike Web Design

The MTB Marathon homepage encompasses everything about the event on a single page. The MTB Marathon homepage is a testament to effective Sports Web Design, presenting all event details on a single page. Featuring captivating images of riders, immediate entry CTAs, and upcoming event information, the site’s clean, minimalistic style enhances user experience. A simple navigation bar and intuitive scroll layout ensure users find what they need effortlessly. The Modula Gallery plugin showcases crisp event imagery, while subtle design elements add texture and depth to the site.

Three iPhones showing different sections of the MTB Marathon homepage with upcoming events, FAQs and newsletter signup

Services & Technology

To elevate the event’s online presence and provide a seamless experience for participants and spectators alike, the MTB Marathon team approached us for a creative sports web design. Our mission was to craft a dynamic, visually engaging website that not only captured the excitement and rugged beauty of the event but also provided all the essential information in an intuitive, user-friendly layout.

An iPad on a concrete ledge showing the MTB Marathon website gallery page

Bringing MTB Marathon to Life with WooCommerce

On the other hand, to ensure MTB Marathon users feel safe and secure whilst making a To enhance user confidence during purchases, we integrated the globally trusted SagePay (Opayo) payment gateway. This integration not only secures transactions but also streamlines the checkout process, driving ticket sales for MTB Marathon.

Efficient Events Management

The WooCommerce Events Management PRO tool has revolutionised how MTB Marathon handles event logistics. We customised form fields and styled them to match the new website design. Customers now receive PDF tickets via email post-purchase, and the tool offers comprehensive attendee management, allowing for easy viewing, editing, and filtering of attendee information.

Custom Development for Unique Entry Processes

MTB Marathon required specific custom developments, such as mandatory adult tickets before purchasing child tickets and automatic form generation for each added ticket. These features ensure accurate attendee information and smooth entry processes.

Dynamic Pricing and Discount Features

With the WooCommerce Dynamic Pricing and Discounts Plugin and the Events Manager coupon addon, MTB Marathon can create compelling sales offers and apply coupon codes effortlessly. Dynamic pricing adjusts based on set rules, such as bulk pricing, fostering growth and increasing sales.
For an engaging, efficient, and secure Sports Web Design tailored to adventure sports events, explore our services and see how we can elevate your online presence.