STS Holidays.


Enhancing the user experience through a feature-rich SuperControl API

Snowdonia Tourist Service Ltd, also known as STS Holidays is a self-catering business based in Porthmadog. Since their establishment in 1976, they have been delivering a remarkable selection of properties across North Wales. Moreover, their customers and property owners are always at the forefront of their minds.  They know all of their regulars and property owners on a first-name basis. Additionally offering tailored advice on where to stay depending on what people want. As they feel it’s the best way to provide a trustworthy, reliable, personal service.

Their property locations offer some of the best opportunities to explore North Wales. Accommodating to groups of all sizes, STS Holidays has a reputable selection of properties to pick from. Escape to a stunning cottage nestled in the charming Porthmadog harbour or adventure out in the wilderness of the Snowdonia National Park. All STS Holiday homes are inspected by a Visit Wales independent grading officer. Assessed to ensure the highest quality vacation.

They contacted the gloversure team in need of a new user-friendly website. As well as incorporating their current branding. They wanted visitors to have a positive online experience that was intuitive. Additionally, STS Holidays wanted customers to be able to find the locations they wanted faster. Our web developers have a plethora of experience in creating holiday let web design. Therefore, we knew a SuperControl integration would be the best solution. As well as adding our own exclusive features to enhance functionality and drive direct bookings.

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A clean, fresh looking website that revitalised STS Holidays current branding. Including an easy to use pre-defined search bar. As well as adding a number of new engaging pages that showcase what they have to offer. All of which has created an intuitive, seamless user experience.


Showcasing the scenic North Wales landscape and STS Holiday portfolio

We added a ‘New Properties’ section to their homepage that showcased immediately to visitors any new additions. Presented in an eye-catching sliding carousel format. Moreover, we also added ‘Holiday Occasions’ to the navigation bar. Which allows customers to view date-specific properties. For example, Summer Half Term, Easter and Christmas. These are effective holiday let web design features that drive direct bookings.


Improved search options and embedded map functionality

We included a map feature that allowed users to view exactly where each property was relevant to their search. Updating instantly as search variables change. Users can now define their visit through an extensive list of ‘filter’ options.

Including specifics such as a beach within 1 mile, good views, enclosed garden, open fire, private parking, wifi and so on. Guiding users to properties that fit their requirements quicker.

If you click on the map icon, it displays a small box containing a picture of the property, how many people it accommodates, beds, toilets and whether it’s dog friendly or not. As well as a button to view the property.


Increasing booking efficiency with custom-built calendars

In order to enhance booking efficiency, we added an exclusive gloversure feature, custom-built calendars. Our calendar improves the look and functionality of the standard SuperControl booking calendar. We customized the design to match STS Holidays branding. Additionally, this gives STS Holidays the opportunity to further tailor their customer’s experience. For example, if a user selected October, our calendar could display a custom autumn image collection. On the other hand, the calendar ensures customers have the most recent prices and availability.

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