The Rise of Shopify for Fashion Brands
Shopify has become synonymous with eCommerce, powering over 1.75 million businesses in 175 countries. One industry where Shopify has truly made its mark is Fashion & Apparel.
The Fashion & Apparel market is poised for significant global growth in the coming years. In Europe, Statista predicts that by 2025, each consumer will spend £812 ($999) annually on fashion-related goods. As this market expands, Shopify will continue to innovate and grow alongside it.
In the UK, apparel is Shopify’s most popular industry, with 27.5% of stores selling clothes. Shopify’s ability to create unique brand experiences and meet niche audience demands drives this strong relationship. In this article, we'll be exploring the power of utilising Shopify for fashion brands, and the last impact it could have on your business.
What Features Make Shopify a Perfect Match for Fashion Brands?
Seamless Social Media Integrations
Social media is a powerful marketing tool for fashion brands. Customers often see, save, and want products they encounter on social platforms. However, the effort required to navigate to the website and find the product can be a barrier. Shopify streamlines this process, allowing customers to purchase directly from social media. This integration simplifies the buying process for customers and helps brands increase product awareness, drive traffic, boost conversions, and engage customers longer.
Personalisation
Personalisation is a proven conversion-driving tactic in modern eCommerce. A McKinsey study reported that brands excelling in personalization enjoy 40% more revenue than average retailers. Shopify recognises this and offers a range of features to provide customers with unique brand experiences. Brands can retarget visitors based on behavior and intent, offering personalised recommendations, size quizzes, virtual try-ons, unique promotions, rewards, and bundles. This approach enhances brand loyalty, repeat engagement, and overall sales.
Advanced Search & Filtering
Fashion products come in various sizes, fits, colors, and materials. Online shoppers are often impatient and need to find exactly what they’re looking for quickly. Shopify’s advanced search and filtering tools make it easy for visitors to narrow their search to specific variants, ensuring a smooth and fast shopping experience.
Lightning-Fast Checkout
A lengthy and complicated checkout process can deter even the most enthusiastic buyers. Shopify combats this with optimised, customisable checkouts. Features include dynamic buttons that skip the cart and go straight to checkout, and automatic customer information filling to speed up the process. When combined with Shop Pay, these optimizations result in checkout experiences that are 60% faster, leading to up to 18% higher conversion rates.
Engagement Through Interactive Content
Shopify enables brands to create immersive experiences with lookbooks, 3D product pages, augmented reality (AR), and videos. Interactive content allows customers to engage with products in novel ways, offering detailed examinations from every angle. This approach enhances the shopping experience, making products more relatable and inspiring. By leveraging new technologies, brands can deepen their identity, style, and product narratives.
Wrapping Up
Shopify enables brands to create immersive experiences with lookbooks, 3D product pages, augmented reality (AR), and videos. Interactive content allows customers to engage with products in novel ways, offering detailed examinations from every angle.
This approach enhances the shopping experience, making products more relatable and inspiring. By leveraging new technologies, brands can deepen their identity, style, and product narratives.
Is your clothing company ready to make the move to Shopify? Discover our patented Shopify strategies for ecommerce success here.