Understanding Website Health Checks: Improve Your Site's Performance
Regularly checking the health of your website ensures it remains secure, functional, and also visually appealing. Over time, websites can accumulate issues such as broken links, unoptimised images, and outdated security measures. A comprehensive website health check not only identifies these issues. It also provides actionable insights to enhance your site's overall performance.
What Does a Website Health Check Include?
A tailored website health check encompasses various critical components:
• Security Updates: Keeping your website's applications and systems updated. This protects against vulnerabilities and potential security breaches.
• Fixing Broken Links: Broken links diminish user experience and hinder SEO efforts. These links occur when URLs are changed or pages are moved without redirects. They need prompt fixing to maintain site integrity.
• Optimising Images: Optimised images improve page loading speeds and also enhance visual appeal. Ensure images are named descriptively and in plain text for effective optimisation. Additionally, optimising alt attributes aids in both SEO and web accessibility.
• Analytics Review: Analysing website analytics provides valuable insights into visitor demographics. As well as behaviours and traffic trends. This data guides strategic decisions to align business goals with user preferences.
• Optimising Page Names: Page names play a crucial role in SEO and site navigation. They appear in breadcrumbs and global headers. Influencing keyword ranking and user engagement.
• Adding Page Subtitles: Structuring content with HTML headings (H1 to H6) enhances readability and SEO. Search engines prioritise well-structured content. Making subtitles essential for ranking.
• Internal and External Links: Incorporating relevant internal and external links improves SEO. By establishing authority and enhancing user navigation.
• Button and Link Checker: Ensuring all buttons and links are functional is critical for user experience and conversion rates. Broken buttons and links should be promptly identified and fixed. This maintains site usability.
Why Choose a Website Health Check?
A proactive approach to maintaining your website's health not only enhances user experience. It also boosts search engine rankings and conversion rates. Contact us today for a thorough website health check or to enquire about our comprehensive digital services.