Tips on how to sell on Amazon:
The first thing you need to do is create a business plan. This should include a variety of things including your target audience and market research. You need to decide what your unique selling points are and what will make you stand out from the rest to your target audience.
2. Setting up
Before starting to sell, you need to create an account and brand storefront. Earlier this year Amazon updated where you’ll be penalised for not having a storefront. This is so that it gives brand visibility to consumers so that the shopping experience is more seamless and userfriendly. A storefront is one of the main things to getting your brand identity and values across. In addition to this, customers can easier browse across your whole range of products in one place. You should invest in professional photography for both brand and product images. This will make the consumer take your brand seriously and will more likely convert into sales.
3. Starting to sell
So now you’re ready to start selling. First, you need to create a product listing, this is similar to how you would upload a product to a website. Therefore, this will include general details about the product, a description, the price and name of the product. You will need to optimise your product details in order for it to get searched for. Fill out all areas on the product as this is how the customers will be able to find your products. In addition to this, you should use competitive pricing as many customers on Amazon will try and find the lowest price for the product.
Once you’ve created your products you will need to manage your inventory. Here you will be able to keep everything up to date. You should consider using Fulfillment by Amazon, this will mean your orders can be sent out by Amazon. As the marketplace is competitive, you should set goals to keep improving your performance. Monitor your performance and analyse where there are areas to improve. In addition to this, you should follow up on customer reviews. This way you can show your customer that they aren’t just buying from Amazon, but your brand.
Lastly, remember to follow Amazons selling policies. You won’t get away with cutting corners. Make sure you constantly stay up to date with Amazon’s policies, you can read the current guidelines here.
If you need help with starting up selling on Amazon, integration with your website or consultancy we will be happy to help.