What is Local SEO?
By coming to learn about an SEO niche subject, I’m sure you are aware of what SEO is. In case you don’t, here’s a quick recap:
SEO Definition: The practice of optimising your website through tactics and strategy’s in order to rank higher on the Google search engine results page
There are numerous methods to improve your Google ranking. In fact, the list of SEO tactics and strategies goes on and on. To list all of them would require, well, one extremely long blog post. One very effective strategy of SEO is the art of Local SEO. In other words, through local SEO tactics and strategies businesses can improve organic traffic from searches by users in nearby areas. If you have a business with a physical store or one that relies on the custom of a geographical area, then Local SEO is for you.
Local SEO Definition: The practice of optimising your website for better local search visibility
Google’s search algorithm has evolved substantially since its humble beginnings. Evolving in a way that benefits local businesses. Google takes into account your geographic location when searching for local keywords. This is known as the ‘Proximity Factor’. Local keywords are any search with local intent e.g. ‘convenience store near me’ or ‘convenience store in Shrewsbury. Regardless of such examples, Google is intelligent enough to perform the proximity factor even when location/place names or ‘near me’ are not included. As a result, the results you get will be determined by your location. If you search for ‘cinemas’ in one place, you’ll receive different results if you search for the same thing in a different location.
46% of all Google searches are local
Google shows you a map with icons highlighting the businesses relevant to location-based searches. This is known as the ‘Google Map Pack,’ which is the term used to describe the location-based results you see on Google’s SERP. It’s all done for a better, easier user experience. Guiding google’s users to the answers they need as quickly as possible. For example, if I’m in North Wales, I don’t want to know about cinemas in London.
Before we go into the in’s and out’s of Local SEO, it’s critical you understand what Google My Business is:
GMB Definition: A Google tool that allows businesses to list their location on google maps and search results. As well as displaying important information valuable to searchers.
In terms of Local SEO, having a Google My Business account is an absolute must. How to get the most out of your Google My Business account will be revealed below. Now that you understand what Local SEO is, it’s time to learn how to implement it.