A Guide for Local Property Owners
Chester’s holiday rental market is on the rise. With its rich history, riverside views, and easy links to North Wales, it’s a favourite for weekend breaks and staycations. But as more properties enter the market, it’s becoming harder to stand out.
That’s where your website comes in. If you own a holiday cottage, apartment, or short-term rental in the Chester area, having a well-built website can help you attract more guests and secure more direct bookings.
In this article, we’ll explore why a professional holiday let website matters, what features it should include, and how to make yours work harder for your business.
Why Your Website Still Matters, Even in the Age of Airbnb
With so many third-party platforms around, you might be wondering if having your own website is still worth it. The answer is yes, more than ever.
Guests are increasingly looking to book direct. Not only does it help them avoid platform fees, but it also gives them more confidence in who they’re booking with. Your website is often the first impression a guest has of your holiday let, so it needs to be easy to use, mobile-friendly, and visually appealing.
If it’s slow, confusing, or lacking key information, many guests will move on, no matter how lovely your property is.
What Makes a Holiday Let Website Effective?
A good website isn’t just about looking nice. It should make booking simple, answer questions before they’re asked, and reflect the personality of your property.
Here are some things to think about:
• Booking functionality: Allow guests to check availability and book directly, with or without integration to platforms like SuperControl, Guesty, Rentals United or Hostaway.
• Mobile optimisation: Most guests browse and book on their phones. Your site needs to work flawlessly across devices.
• Strong visuals: Quality photos and video bring your property to life and help it stand out.
• Clear information: Location details, amenities, prices, FAQs and cancellation policies should be easy to find.
• Local touches: Tips on where to eat, walk, or visit help guests picture their stay (and keep them on your site longer).
• Trust signals: Reviews, testimonials and secure payment options help build confidence.
These elements not only improve user experience but also help with search engine rankings, making it easier for potential guests to find you.
Avoiding the ‘One-Size-Fits-All’ Approach
Not all holiday rentals are the same, so your website shouldn’t be, either.
Whether you run a riverside apartment for couples or a countryside cottage that’s perfect for families and dogs, your website should reflect that. The tone of voice, the photography, and even the booking process can be tailored to fit the kind of guests you want to attract.
If you're researching holiday cottage web design in Chester, focus on finding or creating something that feels like you, not a generic template used by hundreds of others.
Managing More Than One Property? You’ll Need More Flexibility
If you’re running more than one rental, things get a bit more complex, but definitely manageable. You might need:
A central dashboard to manage listings
Real-time calendar syncing across platforms
Property filtering options for guests
Scalable booking systems that can grow with you
This is where more tailored Chester booking website design can make a real difference, helping streamline admin without making the guest journey more complicated.
Local Knowledge Makes a Difference
When it comes to Chester property rental web design, there’s real value in working with someone who understands the area, from what guests expect when booking a place in Hoole or Handbridge, to when local events drive extra traffic.
Small, thoughtful details like recommending local walks, transport tips, or showcasing your proximity to Chester Zoo or the Roman walls can set your website apart.
How to Get Started Without Overwhelm
Not everyone has the time or budget to dive into a huge web project, and that’s OK. The most important thing is that your site works well for your guests. Focus on the essentials: speed, usability, information, and trust.
You can always build on your website over time, adding new features, improving SEO, or expanding your content. What matters most is having a site that works for your guests now, and one that you feel confident sending them to.
Final Thoughts
Whether you’re brand new to the holiday let world or have been running properties for years, your website is still one of your most valuable tools. Done well, it gives guests confidence, makes bookings easier, and helps you build a stronger, more independent business.
If you’re based in Chester or have properties in the area, investing in holiday let website design that reflects your property and your audience can pay off, not just in more bookings, but in better ones.
Looking for more advice?
Whether you’re unsure where to start or want a second opinion on your current setup, we’re always happy to chat and share what we know.