We are expecting another boost in Black Friday Ecommerce sales. With more and more people choosing to shop for Christmas earlier, Black Friday and Cyber Monday provide the perfect opportunity for retailers to offer discounts. Attract new customers and increase revenue and sales. In 2019, online retailers reported an increase in revenue by 240 – 380% during Black Friday and Cyber Monday.
What is Black Friday?
Black Friday is a day where retailers offer their customers a discount to get them spending in the buildup to Christmas.
It’s official date this year is Friday 27th November 2020, although a lot of retailers will be offering discounts throughout the month. Black Friday began in the 1950s in Philadelphia, United States, but arrived on scene in the United Kingdom much later. Amazon introduced Black Friday to their UK customers in 2010 and then it has become bigger and bigger ever since.
Why is Black Friday important?
In 2019 an estimated £1.5billion was spent online in the UK last year, an increase of 3.6% from the year before. Black Friday is now an online phenomenon, with in-store crowds and queuing quickly disappearing in the UK. Over 77% of Black Friday sales are now online and 2020 is due to have a surge in online buyers with Christmas looming and shops being physically closed due to lockdown.