We’re all guilty of checking our social media accounts countless times during the day (and night), yet when it comes to business, many of us shy away from posting fresh content or engaging with our customers, simply because we’re not sure what to do or, in most cases, feel we’re too short on time!
If this sounds like you and your business – you’re definitely not alone. But with over 2 billion monthly active users on Facebook alone, you’re potentially missing out on a number of opportunities to engage with your customer base.
Here’s our advice on 5 simple ways to maximise social media as a marketing tool for your business:
1. Start with the basics
Start off with a little housekeeping on each of your social channels. Is your website URL up-to-date? Do your profile and cover photo/video reflect your brand image? Are your opening hours, address and phone number correct? View each channel as a microsite, it needs to be reflective of who you are as a business and provide accurate, relevant information that’s up-to-date for anyone that lands there.
2. Define your social media strategy
Outline your social media strategy from the offset, taking into account the following:
- Key objectives – what is it you want to achieve – Increased traffic to your ecommerce site? More engagement with your existing customers? Building upon your B2B connections?
- Tactics – how will you use social media to achieve your goals?
- Which channels are you going to use?
- How frequently will you post?
- Decide upon your social media voice – ensure the tone of voice you use is true to your brand and is used consistently.
3. It’s all in the planning
Plan out your content a month in advance – it’ll save you time further down the line and stop you from panicking about not having enough to talk about. Always keep your strategy in mind and brainstorm lots of ideas – at this stage no idea is a bad one. Pick out your best ideas that tie back to your objectives and then create a simple outline monthly content plan. Make a note of anything that you’re unsure about and bank it for the future, you never know when it might come in!
4. Get the team involved
Ask the whole team to put forward suggestions for your content plan and encourage them to get involved. Whether that’s posts about your office culture, writing blogs to showcase their individual expertise or creating video content – they’ll feel actively involved, plus it’ll take the pressure off you too.
5. Invest in paid social
Reaching a larger audience at a relatively low cost is every marketers dream and paid social enables you to do just that! Not only are social adverts cost effective but they also allow you to specifically target certain audiences that are most relevant to you and your business. Once a user has browsed your website or clicked through on one of your adverts, you are able to run retargeting campaigns to continue to engage with these prospects who have already shown an interest in what you’re offering.