RVW Pugh.

A Farmer carrying a bale of straw
A red Massey Ferguson tractor.


Modern agricultural website design for Powys based suppliers, RVW Pugh

RVW Pugh is a well-established supplier and seller of agricultural equipment. Founded in 1978, they have been specialising in new and used tractors and machinery as well as machinery parts, ground care equipment, and tools. RVW Pugh is a family-run business with its main hub in Churchstoke, Powys. In recent years they have expanded and opened other depots in Holmes Chapel, Cheshire, and Market Drayton, Shropshire. Their offering far extends the usual machinery dealers have to offer. They are also Fendt and Massey Ferguson specialists.

Having previously worked with RVW Pugh, they came to us asking for a modern agricultural website design to keep them ahead of other dealers in their industry. With a well-established and strong brand image, RVW Pugh wanted us to embody their style in a new efficient WordPress website.

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Agricultural Machinery


Churchstoke, Powys

Holmes Chapel, Cheshire

Market Drayton, Shropshire



A professional agricultural website Design that showcases new and used products.  The custom-designed website has been built using WordPress’s eCommerce plugin WooCommerce. The website has been developed so that both new and used machinery can be displayed. The new and used machinery have been set up using custom post types. The machinery products are easily uploaded in the admin area and once published, the products are displayed on an initial listing page. In addition to this there is also an online shop that allows RVW Pugh to sell clothing, farm tech, gifts and more in the eCommerce section of their website.

The new RVW Pugh WooCommerce Agricultural Website Design displaying listed products.


Tailored search and filter options for ease of use

During the UX phase, we explored different ways that people navigate the website. Users are able to search products as well as filter products by attributes. This allows users to search for what they want, helping them move seamlessly through the end goals of their journey.

In addition, the website also allows repeat users to create accounts. Each account has a name, email address, and password that allows them to log in and log out. In addition, users can create a wishlist of products. Once a user has logged in, they have the ability to add any of the products to a wishlist to come back to in the future.


Complex shipping rules to reduce admin time

By using Flexible Shipping and WooCommece’s Table Rate Shipping extension, RVW Pugh has complete control over their shipping options. They now have shipping that generates based on total costs, weight, quantity, address, and more.

Not only are the shipping rules highly customisable, but they are also intuitive and easy to use. With automatic shipping rates, admin time is reduced and allows for the items to be shipped more quickly to customers.

The old RVW Pugh website and new RVW Pugh Agricultural Website Design , Showing the comparison.


Client Feedback:

“Dealing with gloversure is pretty straight forward which is what you want from a web development team. Whenever we need to speak to support at gloversure, I find them to be prompt and very friendly and helpful.”

Emma – RVW Pugh

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