30th January 2025
By gloversure
2 mins read
Best Practices for User Interface (UI) Design in Mobile Apps
Creating a better experience for your customers with our UI design best practices for mobile apps
When it comes to mobile app design and development, maintaining balance is essential. By incorporating great visual design and streamlined functionality, you’re more likely to retain users and create stronger trust with your target market. But how do you ensure your mobile app delivers? Find out more with our curated list of UI design best practices for mobile apps.
Minimalist design with purpose
If a mobile app is cluttered, or page layouts are hard to navigate, users are less likely to continue to use it, and may look to a competitor. By prioritising simplistic, minimal design, you create a greater focus on the service your mobile app provides, rather than unnecessary visual gimmicks. Only include imagery and content that truly serves a purpose.
Consistency is key
Consistency is a vital element of a trustworthy brand, and this should be carried through into your businesses’ mobile app. By ensuring fonts, colours, call to action buttons and imagery remain the same across every page, you create a smoother navigation experience. Developing a comprehensive design system before the app development process also ensures your mobile app remains consistent on every screen, saving time and improving efficiency.
Creating a positive experience with readability in mind
Font size, colour and positioning are all important factors when it comes to creating an accessible experience for your users. Every line of text should be legible and stand out against your background colour, meeting WCAG contrast standards and reducing the need for users to strain. Text is the primary way to communicate through mobile apps, so it needs to be clear, concise and easy to read for every user.
A mobile app design built for thumbs
As a majority of mobile devices are handheld, it stands to reason that a lot of users scroll with their thumbs as they navigate an app. With this in mind, ensure vital components are within easy reach of the thumb. By prioritising thumb-driven navigation, you’ll create a more natural, seamless experience for users.
Visibility on every device
By optimising your mobile app for different devices, you’ll create a more positive experience for your users no matter their device. Including fluid type also allows text to change size and line height, depending on screen size.
Is your mobile app missing the mark with your users? Find out more about our dedicated mobile app services here.