As Black Friday approaches, it’s crucial for eCommerce businesses to gear up for this significant sales event. With more consumers starting their Christmas shopping early, Black Friday and Cyber Monday present a prime opportunity for retailers to attract new customers, boost revenue, and increase sales. In 2019 alone, online retailers saw revenue spikes ranging from 240% to 380% during this shopping extravaganza.
Black Friday originated in Philadelphia in the 1950s as a day when retailers offered steep discounts to kick off the Christmas shopping season. This year, Black Friday falls on November 26th, 2021, though many retailers extend their promotions throughout the entire month. Introduced to the UK by Amazon in 2010, Black Friday has since grown exponentially in popularity.
The UK witnessed a substantial £1.5 billion in online spending during Black Friday in 2019, marking a 3.6% increase from the previous year. What was once known for in-store crowds and queues has now shifted predominantly online, with over 77% of Black Friday sales occurring digitally. With Christmas approaching and physical stores facing closures due to lockdowns, 2020 saw a surge in online buyers, solidifying Black Friday as a pivotal online event.
Ensure ample stock for your discounted items and thoroughly test your website’s functionality before Black Friday. Collaborate with your Web Agency to optimise your site’s performance and handle increased user traffic seamlessly.
Build anticipation for Black Friday and Cyber Monday through strategic social media campaigns. Provide sneak peeks of upcoming offers to engage your audience emotionally and drive excitement leading up to the event.
Personalise your email campaigns by segmenting your audience based on previous purchases. Target seasonal shoppers, VIP customers, gift-givers, and other relevant segments to enhance engagement and conversion rates.
Choose products wisely for discounts based on a conversion rate optimisation audit. Ensure your website features clear call-to-actions and persuasive product descriptions to maximise sales.
Utilise your website’s related product sections and modify your Sale section text to appeal specifically to Black Friday and Cyber Monday shoppers. Implement holiday gift guides to encourage cross-selling and boost average order values.