What is the Magento 2 eCommerce Platform?
Magento is an open-source, highly extensible eCommerce platform written in PHP. It's known for its extensive feature list, making it a top choice for medium to large-sized corporations. While it requires professional expertise to manage, the benefits of investing in Magento are unparalleled. Therefore, we'll be exploring the benefits and features of the Magento 2 eCommerce platform and how it can positively affect your business.
• Mobile Commerce: In 2021, eCommerce accounted for over 50% of online traffic. Magento 2 excels in mobile commerce by offering a responsive platform that adapts to various mobile devices. With mobile-friendly checkout options, including instant purchase and PayPal/Braintree integrations, businesses can create immersive mobile shopping experiences.
• Marketing & Promotional Tools: Magento 2 enhances your marketing and promotional efforts with a dedicated marketing area. Manage promotions and SEO, as well as user-generated content seamlessly. Take advantage of triggered discounts, email and newsletter templates, upselling, cross-selling, comprehensive analytics and also reporting features.
• Site Management: Magento 2 simplifies site management while offering a rich assortment of content types. Manage multiple sites from a single installation, integrate third-party apps, and provide engaging, personalised experiences. Benefit from themed CMS pages, multi-language support, currency options, and more.
• Product Browsing & Page Building: Ensure smooth and fast-loading product pages with Magento 2. Features include multiple product photos, zoom capabilities, maps, videos, banners, sliders, stock availability, wish lists, and a 50% faster page load speed across checkout pages and catalogues compared to Magento 1.
• Catalogue Management: Magento 2 streamlines catalogue management, making tasks like creating new product pages easy. Features include automatic filling of time-consuming product fields, managing reviews, presenting virtual products, and inventory management with unlimited product attributes.
• Customer Accounts: Magento’s customer dashboard offers numerous functionalities for easy management. Features include order history and status, shipping addresses, newsletter subscription, billing options, and more.
• Search Engine Optimisation (SEO): Magento 2 is built to support SEO, helping your website rank higher on Google. Features include automatic sitemap generation, sorting popular searches, creating SEO-friendly URLs, as well as minimizing .css/.js files for faster loading.
• Checkout, Payment & Shipping: Magento 2 offers a fast and easy checkout process, with a 38% increase in speed compared to Magento 1. Features include one-page checkout, guest/user checkouts, saved card details, PayPal integrations, real-time shipping rates, and integrations with major carriers.
• Order Management: Manage all aspects of the order process with Magento 2. From the admin area, users can view, create, and edit orders, print multiple invoices, packing slips, shipping labels, and send triggered order emails.
• Analytics & Reporting: Magento 2 provides precise insights through tracking, analytics, and reporting features. Access reports on sales, tax, abandoned shopping carts, best-purchased products, coupon usage, product reviews, search terms, low stock, and more to target marketing and promotional activities effectively.
Experienced Magento 2 eCommerce Agency
Magento is complex, but our team of specialists can bring your website vision to life. With over 12 years of experience and more than 100 successful Magento projects, we can help you harness the full potential of Magento 2. Check out our portfolio or get in touch to start your project today.
Brands Using Magento
Nike, Coca-Cola, Ford, Dolce Gusto, Samsung, Lenovo