Tips on creating Brand Identity.

Whether you are just starting out on your business journey or wanting a rebrand for your company, brand identity should be at the forefront of your business plan. By using a signature colour alone, it can increase brand awareness by 80%. Don’t know where to start with brand identity? We can help.

What is a Brand Identity?

Your brand identity is a set of visual elements that build up to create your brand image. Therefore, it should be created with your companies business objectives, values and goals in mind. The brand process should communicate what the company wants to say visually.

Tips on how to build brand awareness:

1. Brand personality

The first thing you need to do is look deep into your business. You need to understand what your companies mission, values, unique selling points and brand voice. You need to decide what personality you want your brand to have. Create a mission statement, research your competitors and understand your target audience in order to get the most out of your brand.

2. Brand design and brand identity

Before approaching a branding agency to create designs, you need to have a think about the assets that build up your brand. Start with the basic design structure which will act as the building blocks or foundation of your identity. These design assets should build up from brand colours, logo, typography and fonts, design system, photography, illustration, iconography, interactive elements and web design. The best way to keep your brand design consistent along the whole brand is by creating brand guidelines and following these for everything.

3. Strong messaging

You need to make sure that your brand stands out amongst your businesses competitors. Therefore, you need to create a brand identity that captures peoples attention. The best brand identities make a visual impact. In addition, these brands also create brand awareness, for example, Apple’s logo is memorable, and Coca-Cola’s colours. You are selling your brand as well as products and services. Your identity will evolve and grow over time but every element needs to be cohesive across your brand.

If you need assistance with creating your brand identity or recreating it our experienced team have worked on branding projects across the UK including Shrewsbury, Chester, Manchester, Liverpool and more.

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If you need help with your branding or any other digital services. We have offices based in Welshpool and Chester and will be happy to help.

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