The Benefits of a WordPress Website.

When it comes to having a new website, there are multiple options out there for you. WordPress is an open-source content management system that allows you to easily edit the content of your website without being tech-savvy.

So, what is WordPress?

WordPress started out as a blogging system in 2003 but quickly evolved into a fully fledges content management system. Nowadays, WordPress is used as a CMS to 34% of the world’s websites. It’s the perfect solution for any blog, business or online store.

Why should I use WordPress?

Over 74 million websites of all types use WordPress. It has quickly become a favourite among businesses for its user-accessibility and affordability. In addition to this, Google and other search engines love WordPress and tend to rank them higher than others.

The top benefits:

There is a huge range of reasons why it’s a great CMS to use. Here are some of the benefits:

1. Easy to use

It’s is a content management system, which means it allows you to control your content on your site. It is easy to use and allows you to add new pages, blog posts, and update content on your website on a regular basis without hassle. Instead of having the old-fashioned hassle of editing source code every time you need to update something, WordPress comes with an admin panel where you have easy access.

2. WordPress functionality

Firstly, WordPress has endless plugins that make your website easily customisable to your businesses needs. Additionally, plugins allow you to increase usability and functionality on your website and create a website design that is completely your own. As well as adding extra functionality, some plugins can let you transform your website into your companies own platform which will allow you to provide a unique experience to your visitors. In addition, WordPress sites are scalable and you can have as little or many pages and posts as you require and the performance of the site will not be compromised.

3. It’s built with SEO in mind

One hugely beneficial aspect of using WordPress is that it’s set up to perform for search engines such as Google, this is why these sites tend to rank higher than others. Searchability is key to ranking, keywords tend to rank higher because they’re constantly being updated and it includes a variety of tools to help you create great content. You can also add plugins to further optimise your website for SEO. One of the most popular plugins and our favourite is Yoast which gives you tips on how to improve both your readability and SEO.

4. What to do next

If you are wanting to drive your business forward and have a well designed and efficient website, We have offices based in Welshpool and Chester and we can help.

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