A Strategic Approach for Business Success
Discover how SEO plays a pivotal role in driving business success through effective website development. At gloversure, our team of seasoned SEO specialists implements a meticulous process tailored to enhance your online presence and maximise your visibility on search engine results pages (SERPs).
Understanding SEO in Website Development
SEO, or Search Engine Optimisation, is the practice of optimising your website to improve its visibility on search engine results pages, particularly on Google. This involves employing various tactics and strategies to ensure your website ranks higher and attracts more organic traffic.
Our Proven 6-Step Process to SEO Success
We have developed a comprehensive 6-step process that evolves alongside Google’s algorithm updates, ensuring our clients remain competitive and achieve sustainable SEO results.
Team Meeting – Understanding Our Client
Before diving into any project, we conduct an in-depth kick-off meeting to understand your business objectives and target audience. This initial phase is crucial as it sets the foundation for our SEO strategy. By identifying your target audience and understanding your brand’s unique voice, we tailor our approach to attract relevant traffic that is more likely to convert.
Client Website Audit
Next, we perform a thorough audit of your current website using tools like Google Analytics and Google Search Console. This audit helps us assess your site’s performance, identify high-traffic pages, pinpoint SEO issues that may be hindering your rankings, and analyse site speed—a critical factor for SEO success. Based on these findings, we develop a roadmap to optimise your new website effectively.
Technical & Design Considerations
Our team conducts a comprehensive site crawl to uncover any technical issues that could impact your SEO efforts. These issues may include broken links, poor metadata, server errors, and duplicate content. We address these issues and ensure that your new website is not only visually appealing but also optimised for search engines from a technical standpoint.
Keyword, Keyphrase & Competitor Research
Effective keyword and keyphrase research is essential for targeting the right audience. We delve into Google Keywords and trends to identify relevant keywords and phrases that align with your services and have a balanced mix of search volume. Additionally, we analyse your competitors to understand their SEO strategies, identify opportunities, and differentiate your brand in the competitive landscape.
The Optimisation Stage
With a solid understanding of your business goals and target keywords, we proceed to optimise your website content. This involves strategically integrating keywords into titles, headings, meta tags, URLs, images, and other on-page elements. By optimising your content according to SEO best practices, we aim to improve your site’s visibility and relevance for targeted search queries.
KPI Tracking – Monthly Checks
After launching your optimised website, our work doesn’t stop there. We conduct monthly KPI checks to monitor the effectiveness of our SEO strategies. By tracking key performance indicators such as traffic, rankings, and conversions, we gain valuable insights into what’s working well and where adjustments are needed. This ongoing optimisation ensures that your website maintains its competitive edge in the ever-evolving digital landscape.
Find out more about out dedicated SEO services for your business here.