SEO in Website Development.

SEO spelt out on three wooden scrabble cubes standing upwards

How we approach it

As a digital agency, we understand the importance of SEO in today’s competitive market. That’s why we’ve developed a strategic process built for SEO in web development. Ensuring we can fully optimise our clients to their best potential. Subsequently, ranking them higher up the google ranking. In case you are unaware of what SEO is or need a refresher, here’s it is:

The practise of optimising your website through tactics and strategy’s in order to rank higher on the Google search engine results page

SEO is controlled by the power of Google’s Algorithm. Google’s algorithm is what decides who ranks where based on multiple factors. It is constantly changing, so we re-evaluate our process on a regular basis to stay current and competitive. So here’s our 6-Step Process to SEO success:

Our 6-Step Process to SEO Success:

1. Team Meeting – Understanding Our Client

Before starting any new project, the team at gloversure sit down for an evaluative kick-off meeting. Every meeting includes a core discussion about SEO and the project at hand. During our time we gather the essential information we need for anything SEO related. Moreover, the information we gather is targeted specifically to your target audience. Working closely with you to understand who you want to target helps us to drive the right traffic to your website. As we want to increase traffic through consumers who are actually interested in your business. Therefore, more likely to convert. As well as this, it helps us to understand your tone of voice when writing SEO content later on.

2. Client Website Audit

Thereafter, we move on to a website audit. This entails analysing each and every page on our client’s current website. Through the use of Google Analytics and Google Search Console, we can find out the valuable information we need. For example, which pages drive the most traffic and why? Which pages are damaging your SEO and why? Additionally, we’ll look at our client’s site speed, a major SEO ranking factor. Moreover, discovering what’s slowing it down and why? We can then implement the positives into their new site and alter any negative findings.

3. Technical & Design Considerations

Next, we complete a full site crawl, which identifies any technical issues that could be damaging your SEO ranking. For example, this could be broken backlinks, poor metadata/tags, server errors, duplicate content and much more. Again this then enables us to make SEO-freindly alterations to their new site. Google’s algorithm is clever and ranks web pages based on the design too. Fortunately, we have an experienced team of web developers who build stunning websites embedded with SEO in web development.

4. Keyword, Keyphrase & Competitor Research

After fully analysing our client’s old site we begin the keyword and key phrase research. Keywords are the words for which you want to rank. Each page should have its own designated keyphrase. Based on how your target market would search for that particular page. Using Google keywords and trends we create a list of keywords & phrases. Assuring we have a combination of high and low search volume ones. It’s important you have a good blend of the two.

On the other hand, we also look thoroughly into your competitors. Researching their content. Looking at what they rank highly for, and why they might be beating you to the top spots. This further helps us to understand your market and make SEO implications. Not only can we devise what content to promote the most on your site but also how to differentiate you against your competitors.

5. The Optimizing Stage

Implementing all of the above. After assessing our clients, their competitors and deciding on which keywords to rank for, we start optimizing new page content. Optimizing titles, backlinks, headings, meta tags, meta data’s, URL’s, images and all content text. Adding the relevant keywords & phrases relative to how much content there is on each page.

6. KPI Tracking – Monthly Checks

After our client’s website has gone live, we recommend clients stay with us to aid further improvements. We check monthly KPIs, which determines what’s working and what’s not. From this, we can make the necessary changes to their website.

Wrapping up…

To compete in today’s market, SEO in web development is fundamental. It can be different between your target audience choosing you over a competitor. Simply because you came up first on google. Increase your search engine visibility by working with the gloversure team. We look forward to hearing from you!

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