Simplicity and Placement:
Overcrowding: Don’t overcrowd pages with masses of information, images and website graphics. Cramming space with content will have the reverse effect of engaging customers. Utilise whitespace, it’s one of the most simple but effective web-design tips known to web developers. Whitespace increases the attention span of users and boosts their rate of concentration. It’s easy on the eyes and communicates your content and images better.
Calls to action (CTA): A CTA is any prompt on your website that instructs the user to take a specific action. This could be a ‘sign up’ button or a hyperlink saying ‘read more’. CTA’s are a key website element. They need to be visually clear and strategically positioned to encourage users to convert. Create CTA’s that correspond with your brand identity. For example, use buttons instead of hyperlinks using your colours, fonts and shapes that resonate with your brand. Incorporating the power of simplicity, the CTA on each page should be free from clutter and should draw users’ eyes easily.
Logos: Logos should be placed so users are drawn to them. Give them the leading stage role they deserve. It’s the face of your brand that people remember, so make sure it’s high quality. Don’t insert them around cluttered content, they need to be clear and bold with plenty of space around them.
Differentiation – Be unique: Get inspiration from a website outside your industry, searching for something completely random can spark ideas. Looking at competitors for help can lead to creating similar content evoking the same brand personality. Think outside the box, and input new ideas into your design. This will lead to better branding, and people will remember you better than competitors.