How to Improve SEO in 2021.

Person working on laptop doing Search Engine Optimisation

Search Engine Optimisation or SEO for short is the process of improving your website content to increase its visibility for searches of keywords. Every day, people do more than 2.2 million searches on Google, therefore showing up on the front page is essential.

Search engines such as Google use bots to crawl websites. These bots collect information about each page it crawls and puts that page into an index. The algorithm then analyses the pages in the index and determines the order pages appear in the search results for a particular query. They rank pages on lots of different factors including page speed, relevance, content and more.

Person doing Search Engine Optimisation (SEO) on laptop

Marketing Team writing down ideas in a meeting

There are some simple ways to instantly improve your SEO. These include:

1. Keyword optimisation

Understanding keywords is the first easy step to improving your sites SEO. Keywords can be singular words or complex phrases which attract organic and relevant search traffic, successful use of appropriate words brings your websites higher in search engine results. This is an organic and FREE way of boosting your SEO, ideal for businesses with a limited budget. In addition, your content should be made around one primary keyword and several secondary keywords that are relevant to the topic. Your content should be written in a way that flows naturally, and keywords should come up on the page.

2. Use structured data

Effective header tags will help structure your content. Every page should have unique content, with the most important information at the top of the page. Google looks at how your page is laid out.

3. Optimise Images and Videos

Alt text describes what is on your image, this means it will be accessible for a bigger variety of people. Image optimisation helps your content rank higher on Google Search. Optimising these also helps with the visibility of your site and accessibility. Having a slow loading speed on your pages and not understanding why? the reason might be your image and video sizes. Make sure you use appropriate file sizes and formats.

4. Make sure your site is responsive

The design and development of your website should respond to your audience’s behaviour, and with more people viewing sites from their tablets or phone, your website needs to be fully responsive.

Mobile-friendly sites always perform better than non-responsive sites. Being mobile-friendly is more important than ever as recently released results revealed that 60% of Google searches come from mobile phones and tablets. A responsive website will open up traffic opportunities and doesn’t limit your standings in the search results.

5. Improve page loading speed

Improving your site speed automatically increases your site’s SEO rankings. Slow load speed is a negative user experience, which drastically reduces customer conversions.  Site speed is imperative for Google’s SEO ranking algorithm, the search engine retrieves data about your site through search bots. These Search Engine Spiders ‘crawl’ through your website picking out keywords, titles and descriptions to use as your search result information. Therefore, the slower your website, the fewer pages the bot can ‘crawl’ through, the less information they have can preload.

Top tip:

You can increase your page speed by removing non-essential elements such as unused plugins.

6. Content is key for SEO

Create high-quality content on topics your audience wants to read about. There are a variety of ways to push out content including; blog posts, articles, tutorials, infographics, videos and more.

We’ve only scratched the SEO surface. If you are looking to take your website’s SEO to the next level…

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