For over 17 years Google Analytics has been the go-to analytics tool for tracking website performance and measuring success. Now, it’s time to say goodbye to Google Analytics UA (Universal Analytics) and welcome Google Analytics 4. An abrupt welcome that’s built for the future…
Google announced the change comes with respect to changes in user privacy (i.e new laws, death of the third-party cookie) and multiplatform journeys.
Released at the back end of 2005, Google Analytics is just shy of two decades old. Built in an entirely different era, so much has changed since its initial release. For example, IOS was just four years old at this point. Despite its continuous alterations and improvements made over the years, it’s no longer fit for the multichannel online world we live in today.
Launched in October 2020, GA4 differs significantly from previous versions of Google Analytics. The new and improved version is a more forward-looking solution. Here’s what you need to know:
For a full understanding of the difference between Google Analytics 4 and Universal Analytics, click here.
As Universal Analytics phases out and eventually comes to an end completely. Businesses need to make the change to Google Analytics 4 sooner rather than later, but why?
Despite being over a year away, the system’s differences will take some time to get to grips with. The sooner you prepare for the change the quicker you can start gathering data and usage. Early adopters of the system could even gain a competitive advantage. As well as this businesses will need to export historical reports from Universal Analytics to Google Analytics 4. For help in doing so, click here.
Slide through the steps below to discover which version of Google Analytics your using…
Google Analytics 4 is certainly going to change the data tracking playing field in the coming years. If you haven’t already, we can’t urge you enough to make the change now.
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