Standing out from the crowd, our tips for creating a memorable brand
Your brand isn’t just your logo or colours, it’s how your audience perceives you. From tone of voice to customer touchpoints, your brand is what differentiates you from your competition and defines your identity. But in such a fast moving digital world, how do you go about creating a memorable brand that stands the test of time?
First things first, identify your audience
By thinking about your target audience, you’ll be able to concentrate on their specific needs. Tailoring your offering and better understanding how to appeal to them. Start by identifying pain points, and take into account your target audience’s age, occupation and interests. By determining your audience needs early on, they’re more likely to resonate with your brand.
Seek out the competition
To ensure you stand out from the crowd, identifying your competition is essential. By assessing competitor brands in your industry, you’ll be able to better understand their tone of voice, branding and social media account interactions. Take the time to understand what works for that brand and what doesn’t. This can be the key to differentiating yourself amongst your competition.
Define your brand voice
Your brand voice is your main method of communication with your audience, so they must be able to relate. Once your target audience has been identified, you’ll be able to tailor your tone of voice to appeal directly to them. Younger demographics may appreciate a more casual tone and shorter sentences, whereas professionals may identify more with a formal style. When it comes to communicating your brand voice across different platforms, consistency is key. Ensuring you use the same tone of voice across social media accounts builds trust and creates a stronger relationship with your audience.
Become unforgettable with a unique business name
Putting a name to your brand can be an exciting prospect, but it’s important to get it right. Ensuring your new name reflects your values, isn’t overcomplicated and stands the test of time are all key elements of a futureproof business name. Less is more, so opting for a simple name that leaves room for expansion ensures your brand is built to last.
Top tip: Check your business name is available before deciding, by using websites like Companies House
Build awareness with a striking logo
Your logo should completely capture the essence of your brand. It’s usually the first thing your audience sees so creating a strong first impression is key. Ensure your choice of colours reflects your business and tone of voice, and avoid paying too much attention to trends that may not last long. Remember: simple is better.
Top tip: Look up colour theory to understand how colours work together, and the psychological impact they can have on audiences.
Are you looking to craft a brand your users won't forget? Find out more about our bespoke branding services here.