Our Top Tips for Creating Engaging Social Media Content
In 2024, there are over 4.8 billion mobile social media users worldwide. That's a vast audience for your business to engage with! Social media offers a cost-effective way for businesses of all sizes to build brand awareness, foster relationships, and convert followers into loyal customers.
Knowing where to start can be challenging, especially when time is tight. To help you out, here are our 5 essential steps to creating engaging social media content!
Create Images That Stand Out
Make sure every post is supported by an image or video. High-quality visuals are key to grabbing attention in a crowded newsfeed. Whether using high-resolution photos or well-designed graphics, investing time in your images will boost engagement. Keep text on images minimal and ensure your key message is prominent. When taking photos, consider the lighting, background, and focus to ensure the best quality.
Keep Copy Short and Sweet
Social media posts should generally be between 50 and 250 characters, depending on the platform. For instance, Twitter now allows 280 characters. Concise posts help clearly communicate your message without losing the reader's interest. Plan your content with specific goals in mind: Are you seeking shares, likes, comments, website clicks, or blog reads? Setting clear objectives allows you to track and optimise your posts' performance.
Don’t Focus on Sell, Sell, Sell
Don’t Focus on Sell, Sell, Sell
While social media is a great platform for promoting sales and new products, constant sales posts can turn off your audience. Aim for a balance of 80% informative content and 20% promotional content. Share blogs, videos, tips, and content from other reputable sources to demonstrate your expertise and build trust within your industry.
Use Hashtags
Hashtags are powerful tools for expanding your reach, especially on platforms like Instagram. These keywords or phrases aggregate conversations into one searchable stream. Use relevant hashtags to get your content in front of the right audience. Research popular hashtags in your industry and maintain a list of updated tags to use regularly.
Create a Two-Way Conversation
Social media is about fostering social interactions. Encourage engagement by asking questions, running polls, or offering sneak peeks of new products. This approach prompts users to share their thoughts, tag friends, and spread your content. Always respond to comments to keep the conversation going and build stronger relationships with your audience.
By following these steps, you can create engaging social media content that captivates your audience and drives meaningful interactions. Read more about our social media services here.