When it comes to creating and maintaining a successful website for your organisation, there’s plenty you need to take on board to ensure it’s working hard for you. Here are 5 of the most common web design mistakes that you should avoid at all costs.
1. Non-responsive design
Having a responsive website is no longer just an option, it’s a requirement for all businesses. With over 3.5 billion consumers now using their mobile phones to browse the internet, you really can’t afford for your website not to be responsive – if you do, you’ll simply be overlooked. What’s more, Google also penalises any non-responsive sites in mobile searches, so your website won’t even rank highly.
2. Poor navigation
When web browsers visit your site, they want to be able to move around quickly and easily find what they’re looking for – if they can’t, they simply leave and move onto another site. Make sure that your website has a navigation bar in place on every page that’s always visible. Show users their journey through pages when they’re filtering products, so they can easily go back if they wish. By making the user experience as simple and easy as possible, your web visitors will spend time looking around your site and, in turn, are more likely to become paying visitors.
3. Lacking quality content
When it comes to your website ranking highly on search engines, the number one thing to consider is your content. Despite this, many companies invest in a beautifully designed, sleek and functional website but writing content is usually an afterthought – sound like you? It’s not only search rankings that are affected by this, it’s your website visitors too! Quality content helps to engage web users and drives them to take action. Take a look at your bounce and click through rates for your site’s pages to see whether people are taking action, viewing multiple pages or leaving the site quickly.
4. Failing to link with social channels
Social media is here to stay and should, therefore, form part of your digital marketing strategy. As such, you should ensure your website is linked to the social media channels you use, whether that’s Facebook, Twitter, Instagram, YouTube or one of the many other channels. Ensure the links are on your website and that they work. Direct traffic back to your site too from your social channels, as this will not only drive more visitors to your website but will also have a positive impact on your search engine rankings.
5. Not keeping your site up to date
When it comes to maintaining your website, it’s important to consider your security, functionality and information. There are number of cybersecurity risks that you need to keep abreast of, so keep any themes or plugins fully updated to ensure all entry points are protected. Install protection software and a CAPTCHA option to prevent automated attacks and keep any administrative passwords regularly updated. Aside from the importance of keeping your site security up to date, it’s also essential that your site is regularly reviewed to check for any outdated information or broken links. Don’t risk your credibility by leaving outdated, inaccurate information on your website, regularly review and add fresh, new content and check links.