It tells customers who you are, what you do and what you value. It’s more than likely the first impression customers will have of your business. Research suggests it takes people 1/10th of a second to make a first impression of someone. Furthermore, within 7 seconds, people will have a strong impression of who you are. This is no different for websites. That’s a slim margin, so make sure it’s a good one.
Having a quality website directly impacts results. It can drive traffic to your site and keep customers engaged with your brand. This will help to establish an online presence and influence better conversion rates. There are countless benefits to giving your website a makeover, and maybe you’re in need of one.
First and foremost, is your website SEO optimised? If not, it’s time to take the next step towards a better Google SERP ranking. Ranking high on Google is critical for increasing visitors. When was the last time you went to Google’s second page? For most people, pretty much never. If you’re not on the first page, your chances of getting clicked on are extremely low. Focus on high-quality engaging content embedded with keywords and key phrases, but not too many!
Additionally, another sign you need a website redesign is a high bounce rate. This means people are coming onto your site, and leaving quickly. This can be an indication of a few things: bad user experience, poor navigation, poor load speed and unattractive design. Create a logical website that is intuitive to navigate. People want to be able to find what they are looking for as easily as possible. Make sure they can, on a well-designed website.
Moreover, Google Analytics metrics such as low time on site/ low average pages per visit are further indicators it’s time for a makeover.
Websites have progressed significantly, and they will continue to do so. To keep current with trends, we recommend updating your website every 2-3 years. This leads us back to the topic of first impressions. If a person arrives at an out-of-date website, they will most likely leave and try a more modern one. Even if your content is excellent, people will leave if your website is unappealing.
Redesign your website so that it is clear, professional, and easy to browse. Your design should be based on how you want customers to perceive you. Who you are, and what services you offer. Embrace the power of whitespace and declutter unnecessary aspects. Draw the user’s eyes to things you want them to see, like CTA’s.
How well does your website perform on mobile devices? Statista reports mobile internet traffic as a percentage of total web traffic in Q2 of 2022 as a staggering 58.99% globally. This emphasises the significance of responsive design. You must cater to the needs of different device users. Otherwise, you’re missing out on a mass audience.
On the other hand, 83% of users expect website pages to load in three seconds or less. They are impatient and if you don’t commandeer to their needs, they’ll leave. To emphasise this, 40% of consumers will abandon a website that takes more than three seconds to load. Don’t sacrifice site speed by going overboard with website design. It’s all about establishing a healthy balance.
Is your business growing? Then it’s time to support that growth with a redesign. This will further expand growth higher. Driving more awareness of your brand and continue to drive more traffic.
Have you changed your branding or messaging? Then your website needs to support this. Matching your brand identity across all your platforms is key to forming a strong one. Consistently incorporate the same collection of visual elements that create your brand across all platforms. In addition, tone of voice also comes into play. This could mean updating your content to suit your brand better.
If you want to be competitive in your market, then you must strive to be the best. This entails having a better website than your competition. When it comes to making one, take inspiration from competitors and completely random websites. Differentiate yourself by creating a unique website with a strong brand identity.
Do you use a Content Management System? If not, it’s time to employ one. This allows you to update and modify your website on your own. Without needing to pay extra money for a tech guy to make minor changes. This guarantees you can keep clients up to speed on the most recent business developments.
Finally, there have been a number of data breaches in recent years. Even at large corporations like Facebook. As a result, customers have a lack of trust in one another. Consumers need security assurance. Assuring the security of their personal data. This is arguably one of the most important aspects. Users won’t buy from a website that isn’t secure. It doesn’t matter how attractive it looks.
Find out how we can help kickstart your project.