10 Signs You Need a Website Redesign.

An ipad showing colour testing and a book of colour patterns abobe it, testing for website redesign

A website is the face of your brand. It tells customers who you are, what you do and what you value. It’s more than likely the first impression customers will have of your business.

Research suggests it takes people 1/10th of a second to make a first impression of someone. Furthermore, within 7 seconds, people will have a strong impression of who you are. This is no different for websites. That’s a slim margin, so make sure it’s a good one.

Having a quality website directly impacts results. It can drive traffic to your site and keep customers engaged with your brand. This will help to establish an online presence and influence better conversion rates. There are countless benefits to giving your website a makeover, and maybe you’re in need of one. Here are 10 signs you need a website redesign:

1. It’s not SEO optimised

First and foremost, is your website SEO optimised? If not, it’s time to take the next step towards a better Google SERP ranking. Ranking high on Google is critical for increasing visitors. When was the last time you went to Google’s second page? For most people, pretty much never. If you’re not on the first page, your chances of getting clicked on are extremely low. Focus on high-quality engaging content embedded with keywords and key phrases, but not too many!

Read our blog for additional help on developing an SEO strategy: Top 5 SEO Dos and Don’ts.

2. Poor Mobile Usability

How well does your website perform on mobile devices? Statista reports mobile internet traffic as a percentage of total web traffic in August 2021 as a staggering 56.89% globally. This emphasises the significance of responsive design. You must cater to the needs of different device users. Otherwise, you’re missing out on a mass audience.

3. High Bounce Rate

Additionally, another sign you need a website redesign is a high bounce rate. This means people are coming onto your site, and leaving quickly. This can be an indication of a few things: bad user experience, poor navigation, poor load speed and unattractive design. Create a logical website that is intuitive to navigate. People want to be able to find what they are looking for as easily as possible. Make sure they can, on a well-designed website.

Moreover, google analytic metrics such as low time on site/ low average pages per visit are further indicators it’s time for a makeover.

4. It’s unappealing or outdated

Websites have progressed significantly, and they will continue to do so. To keep current with trends, we recommend updating your website every 2-3 years. This leads us back to the topic of first impressions. If a person arrives to an out-of-date website, they will most likely leave and try a more modern one. Even if your content is excellent, people will leave if your website is unappealing.

Redesign your website so that it is clear, professional, and easy to browse. Your design should be based on how you want customers to perceive you. Who you are, and what services you offer. Embrace the power of whitespace and declutter unnecessary aspects. Draw the users eye’s to things you want them to see, like CTA’s.

A hand drawing a website redesign onto a peice of paper

5. Slow-page speed

On the other hand, 83% of users expect website pages to load in three seconds or less. They are impatient and if you don’t commandeer to their needs, they’ll leave. To emphasise this, 40% of consumers will abandon a website that takes more than three seconds to load. Don’t sacrifice site speed by going overboard with website design. It’s all about establishing a healthy balance.

6. Company growth

Is your business growing? Then it’s time to support that growth with a redesign. This will further expand growth higher. Driving more awareness of your brand and increasing conversions.

7. You’ve had a rebrand

Have you changed your branding or messaging? Then your website needs to support this. Matching your brand identity across all your platforms is key to forming a strong one. Consistently incorporate the same collection of visual elements that create your brand across all platforms. In addition, tone of voice also comes into play. This could mean updating your content to suit your brand better. Read our blog post: Incorporating Brand Identity into Web Design for more information.

8. Your competitors have a better website than you

If you want to be competitive in your market, then you must strive to be the best. This entails having a better website than your competition. When it comes to making one, take inspiration from competitors and completely random websites. Differentiate yourself by creating a unique website with a strong brand identity.

9. It’s difficult to update

Do you use a Content Management System? If not, it’s time to employ one. This allows you to update and modify your website on your own. Without needing to pay extra money for a tech guy to make minor changes.

This guarantees you can keep clients up to speed on the most recent business developments.

10. Poor Security

Finally, there have been a number of data breaches in recent years. Even at large corporations like Facebook. As a result, customers have a lack of trust in one another. Consumers need security assurance. Assuring the security of their personal data. This is arguably one of the most important aspects. Users won’t buy from a website that isn’t secure. It doesn’t matter how attractive it looks.

If any of the above are appropriate to you,

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