Eco-craft.
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eCommerce Development for Eco-Craft: Building a Customer-Driven UX & UI
Founded 31 years ago, Eco-Craft is a family-run business specialising in sustainable paper and card solutions. Starting with greeting card design and production, Eco-Craft expanded its product range to include envelopes, compostable packaging, adhesives, tape, and more. Dedicated to sustainability, Eco-Craft sources raw materials from reputable green suppliers, with most of their paper and card being 100% recycled.
In 2019, Eco-Craft sought our expertise to upgrade their Magento 1 website to Magento 2. We crafted a sustainable web design that aligns with their green ethos, reforming their online shopping experience to be customer-centric and seamless.
Customer-Centric Experience & Sustainable Web Design
A major request from Eco-Craft, who is based near Manchester, was a more intuitive menu. We developed a stylish mega menu with drop-downs, ensuring easy access to all product ranges. The website's clear, uncluttered layout promotes a natural customer flow and positive brand interaction.
To reinforce Eco-Craft's identity, we balanced their green and white colour scheme, using white space for readability and green for highlights. We also added contour lines as background textures on product pages to reflect their eco-friendly perspective.
Streamlining Shipping Operations
Eco-Craft's diverse product range required a streamlined shipping solution. We integrated tools to deliver accurate shipping prices based on order destination, volumetric weight, and subtotal. Custom shipping rates, rules, and EU VAT configurations were implemented to meet their specific needs. Multiple payment options, including PayPal, Mastercard, and Visa, were supported to enhance the customer journey.
Reducing Admin Time
To save Eco-Craft's admin time, we integrated the Moogento PickPack plugin for instant digital invoice generation and customisation. Their website is also integrated with Xero, allowing automatic export of orders, customer data, and credit notes. The Amasty mass product actions tool enables bulk updates, saving hundreds of hours annually.
Services & Technology
We delivered a sustainable eCommerce website design that aligns with Eco-Craft's values, creating an intuitive, user-friendly interface that makes it easy for customers to navigate their extensive product range.
Boosting Online Presence & Marketing Reach
To enhance Eco-Craft's online marketing, we integrated their website with MailChimp for multi-channel marketing campaigns. The Amasty SEO toolkit helps optimise pages efficiently, driving organic traffic and improving Google rankings.
Meeting Customer Needs & Enhancing Product Pages
Eco-Craft's customers can now request samples easily thanks to the DCKAP Samples tool. We also enabled file attachments for complex products, like manuals and warranties. Enhancing product pages with colour swatches, accurately representing each available colour, pattern, or texture.
Continued Commitment to Eco-Friendly Practices
In addition to enhancing their online presence, Eco-Craft remains dedicated to eco-friendly practices. Through our custom eCommerce development, we ensured that their website reflects their commitment to sustainability at every turn. From sourcing materials to shipping operations, every aspect of their online business aligns with their values. By providing customers with a seamless shopping experience and promoting their eco-conscious products, Eco-Craft continues to lead the way in sustainable commerce.