Court Farm Holiday Lets
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Agricultural Branding for Exquisite Barn Conversions in Builth Wells
Court Farm Holiday Lets offers a unique blend of style and comfort with their spacious, converted barns in the heart of Mid Wales. Nestled on a fully operational sheep farm, guests enjoy the serene beauty of rural Builth Wells, just minutes from the renowned Royal Welsh Showground. These barn rentals exceed expectations in style, quality, and comfort, accommodating groups of all sizes, making them perfect for families, couples, and friends. Whether you're seeking a peaceful countryside retreat or an adventure-filled getaway, Court Farm provides an idyllic setting that caters to all.
Recognising the potential to elevate their brand, Court Farm approached us for expert assistance. They sought a fresh logo and a new website to represent their unique offerings more effectively. Our journey began with a thorough exploration of their branding needs and aspirations.
Exploring Fundamental Branding Enquiries
To kickstart the project, we delved into essential branding questions to gain a comprehensive understanding of Court Farm's current brand identity. We explored what aspects of their existing branding they appreciated, identified their target audience, and uncovered the pain points experienced by their customers. Additionally, we examined how they wished to be perceived by consumers. This crucial information laid the foundation for our branding strategy, ensuring that our efforts were perfectly aligned with Court Farm's vision and goals.
Modern Farmhouse Aesthetic: Contemporary Typography
Our objective was to create a brand identity that seamlessly blended modern and rustic elements. We aimed to infuse more personality than urban brands while exuding greater luxury than traditional country styles. To achieve this, we selected a sans-serif typeface with strong ascenders and descenders, wide spacing, and bold lettering. This combination gave the Court Farm brand a proud, traditional, and well-established appearance. To further enhance the brand name, we incorporated a smaller, finer lower typeface, resulting in a modern font that evoked a sense of opulence. These complementary fonts work together to clearly communicate the essence of Court Farm to consumers.
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Symbolic Logo Design: Spade & Fork
In addition to typography, we wanted the logo to reflect the agricultural setting of Court Farm. We designed a minimalist spade and pitchfork to serve as visual representations of the farm environment. Incorporating symbols within the brand logo is crucial for creating a memorable identity. The spade and fork, placed between "Court" and "Farm," integrated seamlessly with the fonts. Perfectly embodying the modern farmhouse design and agricultural branding. This thoughtful design ensures that the logo is not only visually appealing but also rich in meaning.
Luxurious Color Scheme: Yellow Gold
To convey the quality and grandeur of Court Farm, we chose a golden yellow colour for the brand identity. Gold is associated with high-class brands and luxury. Making it the ideal choice to reflect the premium experience Court Farm offers. This colour choice reinforces the message that Court Farm is a destination of distinction. Promising guests an exceptional stay in Builth Wells.
A Symbolic Brand Identity
Combining modern typography, symbolic logo design, and luxurious colour choices, we successfully crafted a brand identity that represents the exquisite barn conversions at Court Farm Holiday Lets. Our branding efforts position Court Farm as a premier destination in Builth Wells. Attracting visitors seeking a unique and memorable experience.
Court Farm Holiday Lets is not just a place to stay; it’s a destination where agricultural heritage meets modern luxury. Whether you are looking for a quiet retreat or a base to explore the beautiful surroundings of Mid Wales, Court Farm offers an unparalleled experience. Our agricultural branding strategy ensures that every aspect of Court Farm's identity communicates quality, comfort, and a touch of rural charm.