Search Engine Optimisation (SEO) is where the search engine (Google, Bing, Safari etc.) literally finds your website on the space it sits on the web. If your website cannot be found by a search engine then all of your hard work creating your website was pointless, no business likes wasted time and money.
An essential part of an ongoing SEO campaign is reviewing what’s working, what’s not and developing the positives so your website continues to grow in the google rankings, meaning more interested parties view and have instant access to your website, products and services, more interested visitors inevitably means higher conversion rates. But to be able to do this we need to work with you to establish your goals and objectives. Once we have completed this step we can create a tailored plan to achieve what you want from your SEO.
Three things that explain how search engines work:
Crawling – This is where the ‘spiders or google bots’ crawl through the internet reading the website code and content for each URL they find.
Indexing – Archiving and organising the data and content they have found during the crawling process, once a page has been indexed it will show in relevant search results.
Rank – provides the pieces of content that will answer the search query, meaning the results are ordered by the most relevant to the consumer.
Once the process carried out by search engines has been conducted your website is much more likely to convert visitors to your site into sales. Adding relevant content and SEO practices to your website is only going to increase your SEO, increasing visitors and increasing sales.
Searches Google has had in 2020
Google’s search algorithm uses to rank websites
Of consumers who did a local search visited a store within five miles
We can work with you on a ‘one-off basis’ or a complete SEO plan and implementation. Our pick and mix approach to marketing services means you can commission us to work alongside your existing teams, agencies or carry out the project for you, so you get exactly what you want at a budget and timeframe you are happy with. If you would like to discuss an SEO project with us please get in touch today.
Find out how we can help kickstart your project.