The Client

From delicious biscuits to glorious cakes, traybakes and flapjacks, Williams Hand Baked have been baking tasty sweet treats for over 20 years. From their origins as a small bakery selling at their local markets, Williams Hand Baked has grown to be a hugely successful brand, with over 100 outlets selling their produce across Lancashire, Cumbria and Cheshire. 


Williams Hand Baked approached us to create a brand new web shop to sell their range of baked produce. Their existing website wasn’t an ecommerce site and was very dated in its look and feel. The team required the new website to be visually inviting to really showcase their selection of cakes, biscuits and other sweet treats, whilst being easy to keep up-to-date.


We created a beautiful, custom designed Magento ecommerce store which allows for the use of large imagery in an array of formats, such as slideshows to really showcase the Williams Hand Baked range. The site has all the features you would expect of an ecommerce store, such as SagePay integration and a Store Locator but it’s also been designed to give visitors a seamless journey through the site to tempt them to make a purchase. 

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