The Client

Founded in 1995, Storck focus on developing innovative, state of the art technology and products for bicycles. As a true trendsetter, Storck regularly develops products that push the boundaries of both frame and component engineering, as well as in cycling gear.


Storck approached us to rebuild the existing Storck UK website, bringing the design and layout up to date, as well as improving the ease-of-use from a user’s point of view. The site needed to maintain the same functionality including the bike builder system and the dealer locator search. Storck also needed the site to be fully mobile responsive and work well on any device, with a fresh new look in terms of the design.


Our design team started by working with the people over at Storck to develop a clean, modern concept design that kept the same brand colours and logo incorporated throughout. The bright blue colours of the Storck brand helped to create an eye-catching and professional style which complimented the use of large clear images for some of the links between pages.

After the concept had been tweaked and Storck were happy to proceed, we passed the site on to our developers who coded up the site to be fully responsive, integrating the CMS which allows for easy updates and editing from the backend admin system. We also rebuilt the bike builder system and the dealer search from scratch, styling them to be consistent with the rest of the site’s design.

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