Red Dragon Darts.

Close up view of a glimmering metal dart grip
Four red dragon darts with famous darts players behind them in a dark theme

1.0

Custom-built Magento 2 website showcasing the UK’s No.1 dart supplier

Red Dragon Darts was founded in 1975 by two highly skilled and pioneering automotive engineers when they fell in love with the game whilst working as senior product engineers. With 45 years worth of experience and their own custom-built facilities, Red Dragon is an industry leader with their passion for excellence and perfection. Delivering products in over 100 countries and 1 million sets of darts made since the company founded.

Excellence is at the core of everything they do, their new website needed to be able to scale with the growing business whilst showcasing their products and heritage. Red Dragon needed a product uploading system that would easily allow them to upload vast amounts of information, with multiple and customisable product options.

There are many professionals that use Red Dragon products, they wanted an area of the website to share information with fans and customers highlighting the products professionals are using.

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2.0

Results:

A completely new and visually appealing design with numerous large images showcasing their outstanding products. The custom design seamlessly complements the custom features of the website.

3.0

Bespoke Magento 2 product importer

Bespoke product importer in the Magento 2 admin area allows Red Dragon to create complex product bundles and personalisation options. Allowing their customers to fully customise their darts and flights through the website.

Two laptops showing Red Dragon Darts transition from Magento 1 to Magento 2

4.0

Showcasing products in a professional environment.

Information and feature-packed pages highlight the professional products Red Dragon sell, they stock the most up-to-date player’s darts and products from world-leading brands.

Two hovering iphones overlapping one another displaying popular red dragon darts players

5.0

Keeping up to date with the latest dart events.

Custom-built events page and search calendar allowing their customers to see up and coming events. The events section highlights the key event and booking information, providing all the information their customers could want.

iPad showcasing Red Dragon Darts new events page

6.0

Client Feedback:

“We searched for a development team with specific knowledge in Magento 2 systems, that could handle the very complex needs of our business whilst being utterly secure. The gloversure Team demonstrated these skills in a calm and measured approach that has helped us build the next phase in our digital strategy.”

Simon, Director of Marketing – Red Dragon Darts

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