Mill End Hotel.


Creating a modern-traditional image for Mill End Hotel

Mill End Hotel & Restaurant resides perfectly on the banks of Devon’s picturesque River Teign. Submerged within the wild beauty of Dartmoor National Park, our Devon-based client prides itself on going above and beyond for its guests. Visitors can relax, unwind and destress whilst enjoying the beautiful interior of the country house. As well as enjoying the many outdoor pursuits that Devon offers.  Recognised for its high-class service, Mill End Hotel has successfully won multiple awards over the last three years.

Having built an exceptional reputation, Mill End Hotel got in touch with our team ready for a move to an improved hotel website design. One that gives guests a smooth booking experience but also better matched their prestigious image.

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Travel & Tourism 






Captivating users instantly with a full-width video banner

Website users are welcomed to Mill End Hotels homepage with an engaging full-width hero video banner. The high-definition video showcases Mill-End’s stunning interior and exterior. As well as displaying beautiful scenic, aerial views of the surrounding landscape. The video acts as an instant eye-catcher, giving potential customers an immediate taste of what an escape to Mill End could look like.

The video doesn’t play instantly, and instead, show’s a bold title overlaying the video that summarises what Mill End Hotel offers. Additionally, we styled a play button that complements the typography’s aesthetic. Users can choose to play the video, which is located directly beneath the title.


An on-brand design with clear navigation

We balanced an off-white, sage green, and saddle brown colour scheme across the website. A collection of tasteful tones that compliment the Mill End Hotel brand. Just like Mill End’s rooms, each page is spacious and uncluttered; creating a sense of luxury comfort, and openness. Additionally, paying homage to its fern-ridden location, our team styled light-brown ferns behind text blocks. In turn, giving the hotel website design another layer of character, depth and texture. On top of this, we carefully blended a contemporary font with a more traditional, prestigious font. Further evoking the character of Mill End Hotel whilst remaining contemporary and readable.

Website viewers can easily navigate the website thanks to a navigation menu with dropdowns at the top of the page. As users scroll down the page the menu transitions into a ‘frosted glass’ style design. Blurring the content behind it and remaining readily available at all times.


Showcasing Mill End's Hotel & Restaurant

Moreover, we utilised Modula Gallery to provide Mill End Hotel with a plethora of clean-cut gallery types. Enabling us to showcase everything Mill End has to offer in an array of different, engaging layouts. Despite the change in layouts, the hotel website design continues to keep its on-brand, modern-traditional appeal.


Booking & Gift Vouchers

We integrated Mill End Hotel’s website with a guestline integration. A clever channel management system that allows Mill End Hotel to make efficient bookings. Guestline strives to enhance the guest experience at every touchpoint. in turn, creating a streamlined booking process for Mill Ends customers.

Additionally, utilising an effective gift voucher integration from one tree software Mill End customers can now purchase gift vouchers for friends and family. On their dedicated page, Mill End’s gift vouchers are displayed in a neat orderly row structure. Each voucher includes a related image, a small description, and a ‘buy’ button. Moreover, on gift vouchers such as ‘Gift vouchers up to £50’ and ‘Gift Vouchers over £100’, guests can select a drop-down to choose exactly how much they want to purchase. Once chosen, guests are taken through a simple checkout process that lets them personalise their voucher with a personal message to the recipient. All payments are handled by the trusted transaction provider, Stripe.




Fluid animations

Text blocks, titles, images, and call-to-actions have all been styled with fluid, dynamic animations that flow effortlessly as users browse the website. By adding small rhythmic animations to Mill End Hotels’ website it turns an ordinary user experience into a more exciting brand interaction. Moreover, an experience that enhances the image and perception of Mill End Hotel. Its smooth, liquid motion showcases Mill End Hotel as high-end and luxurious like their accommodation.

Furthermore, such animations also direct users’ attention to certain actions, such as ‘Book Now’.


Showcasing customer testimonials

Testimonials are a great way to build trust with potential customers and enhance sales. Therefore, the team embedded a sliding carousel at the bottom of the homepage, allowing Mill End to showcase its positive social proof. Styled on a sage green strip, the reviews automatically slide through each review.

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