British UK Manufactured Gym and Fitness Equipment showcased and sold through a slick, easy to navigate, modern website for JMC Strength.
JMC Strength is a British Gym Equipment manufacturing company based in Mid Wales. The company is built on 20 years of experience in the industry and customer relations. Boasting a fantastic product range full of robust, long-lasting equipment made using high-quality materials, right here in the UK.
They needed a website that highlights their experience but is also cost-effective to build and maintain, so we suggested a WooCommerce WordPress website. WooCommerce is a website platform that’s packed with endless options, functionality and features, giving them everything they need, with options for the future.
A visually stunning design that instantly lifts the brand, creating brand loyalty and trust, something that can take years to create. The website is simple to navigate with fast page loading speeds. In addition, there are numerous large images on the many product pages to showcase their quality products.
JMC Strength is increasing sales with simple payment options through PayPal and Klarna. In addition to simple checkout options for their customers, JMC Strength has a much lower abandoned basket rate compared to competitors in their sector. This is due to the simple-to-navigate website and the smooth and secure checkout.
JMC Strength challenged us to create a website to be visually stunning and easy to manage their products. The results are just that, the products and categories are very simple to manage and maintain while looking sleek and visually appealing.
Throughout the website, users are shown prices inclusive and exclusive of VAT allowing home gym users and businesses that are VAT registered to see the difference in price for them.
Another custom feature is Product Bundles, this allows the team at JMC Strength to bundle products together, whether that’s similar products (weights going up in increments) or products that complement each other. Meaning the team can upsell more products. In addition, these features help JMC Strength streamline its processes making it simple for them to process orders while keeping a high level of customer service.
“gloversure have been excellent through the whole website building process. We instantly loved the concept site and gave us a great foundation to work with. There were no surprise bills, we felt everything was laid out on the table from the get go. Post release date, we decided to make some alterations that were handled quite efficiently. Overall we are delighted with the site, our site control and the customer service we received from gloversure. ”
Matt Jones – Managing Director, JMC Strength
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