The Client

Fine Dieting® is a leading innovator in diet plans. They have created a plan that is individually tailored with hundreds of recipes, training videos, a flexible diary system and dozens of exciting new features to support you on your weight loss journey.


Fine Dieting® wanted a website to market the dieting app we were also developing for them. The website needed to create a buzz around the launch of the website. They wanted the website to showcase what was to come so when the app launched there would be plenty of people talking about it. The website needed to be fluid to allow it to become the main hub for people thinking about using the app once launched.


We developed a media rich website that showcased the app in full: with a very high level of detail it allows potential customers to fully understand what the app is about before downloading it. Pre launch we worked very closely with fine dieting to ensure all videos and images matched the evolving development of the app. The website is hosted on an environment which can grow in resources to ensure it will stay up and running even with anticipated spikes in traffic. 

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