side view of a glossy blue low-rider car with gold rims


A dynamic Magento 2 eCommerce store for AutoGlanz, showcasing their remarkable product range and reinforcing an established brand identity.

AutoGlanz is an established car care business based in Herefordshire. They deliver an exceptional range of car care products to customers across the UK and Europe. They developed their extensive product portfolio to meet the needs of car enthusiasts. Waxes, shampoos, ceramics and interior-specific products are all available. AutoGlanz has built a renowned reputation in the automotive industry. A reputation built on the backs of their passionate and dedicated employees. Who continuously strive for perfection. In fact, their talented workforce boasts over two decades of hands-on experience.

Their reputable name has seen AutoGlanz grow at a steady rate. Despite this, their previous site didn’t showcase them as the esteemed business they are. To combat this, they got in touch with the team at gloversure. They wanted us to showcase their unique, established brand identity. As well as promoting the custom nature of their products. They needed a user-friendly and easy-to-manage website. One that was fully integrated with their Amazon store.

Not only does the new website display AutoGlanz’s product range in a visually stunning manner. It also enables them to stand out in a saturated market. Exposing the passion behind the AutoGlanz brand.

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A captivating, sleek and professional eCommerce store that strengthens the AutoGlanz brand. We embedded glossy elements throughout the new website. Resembling the crystal-clear finish of their products.

AutoGlanz automobile website design product pages displayed on an ipad and iphone side by side upright


A bespoke automotive website design, ridden with customer enhancing features

Additionally through using a bespoke website design. AutoGlanz’s new site supports large, high-quality images. The new site has a strong visual impact. Showcasing eye-catching videos and images of their products in use. Moreover, customers can see clear evidence of the results of their products.

Furthermore, it’s built on the powerful Magento 2 eCommerce platform. Therefore, AutoGlanz is now integrated with PayPal and WorldPay. Consequently, making the purchasing process as simple as possible. As well as being integrated with their amazon store.

The product pages were carefully developed to provide a wealth of information. For example, product descriptions, videos, how-to guides and related product suggestions. As well as the capability for buyers to fully customise products.


An italic, frenetic font that reflects the fast-paced culture of car lovers

For headings, we embedded a font that almost looks hand-painted. Its wild strokes capture the fast-paced thrill of motoring. An effective automotive website design feature. Which makes AutoGlanz’s customers feel at home. Additionally, its scratched aesthetic also matches the similar style of AutoGlanz’s logo. Therefore creating a consistent look. Further strengthening their brand image.

AutoGlanz product admin area showing how easy it is to manage, shown on an ipad


Boosting sales through overseas expansion

AutoGlanz has witnessed a significant boost in sales since launching the new website. In turn, attracting resellers from all over Europe. Including partners in both Belgium and Spain.

Moreover, each regional team has specified access to certain admin. Meaning each region can easily manage their website. The head office, on the other hand, has access to all areas.

AutoGlanz automobile website design showing ceramic spray product page, displayed on a laptop


Client Feedback:

“They understood the direction we wanted our new website to go and turned our vision to reality. Every stage from design to going live was a pleasurable, stress-free experience. We would highly recommend gloversure.”

Joe – AutoGlanz

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