Ultraspec approached GloverSure to revamp their existing web presence, bringing the design and user experience up to date with a focus on making it easy for customers to navigate the site and then get in touch afterwards. Ultraspec were aiming to bring the design and style of the site more up to date at the same time, employing a sharp, clean look across the site. The site needed to be fully responsive and easy to edit for the team at Ultraspec.
Our design team created a bespoke concept design for the new Ultraspec website, We used the main pink brand colour of Ultraspec throughout the site, with large amounts of whitespace to give a clean look, we also added a contrasting tone of blue to some of the call to action areas to make them stand out to users browsing the site. We worked with the team at Ultraspec to develop this concept until they were entirely happy to proceed.
We then passed the project onto our developers who coded up the site and constructed the page layouts, menus and slideshow areas, linking all of these into the CMS which allows the Ultraspec team to easily update and make changes to the site themselves. We also made sure the site was fully responsive and worked well across any devices. The last step was to integrate a news system, as well as forms for users to request product samples or to locate distributors, all of these were then linked into the backend CMS.