5 Steps to a Successful Rebrand
We’re excited to have revealed our fresh new look – we hope you like it! We’re still the same creative team, offering the same great service, we just felt the time was right for us to undergo a change to reflect our growing business.
We haven’t taken the decision to refresh our look lightly but after much consideration and deliberation, we all agreed that our old logo and brand image just weren’t cutting it – put simply, they no longer reflected who we are or what we’re all about. That’s the important thing to note about your brand, it’s not just about what your logo looks like. It’s what people think of you when they hear your brand name based on factors like the service or products you provide, the people who work for you or the premises you work in – your logo simply acts as a visual reminder of all of these things.
So, not only have we revamped the logo, we’ve also spruced up our branding by giving our website a whole new look and feel, we’ve reconsidered our brand voice to reflect our personality across all of our communication channels and improved our internal systems to provide our customers with a greater level of service – even our offices are sporting a makeover!
The result? A brand image that we feel reflects the professional, talented and creative team we are and the quality web design, eCommerce, software and app development services we offer our clients.
We’ve learnt plenty along the way too, so we thought we’d share 5 steps to keep in mind if you’re thinking about rebranding your own business. Take a look and let us know your thoughts!