Having your marketing in order will make a huge difference to your business and this might be the perfect opportunity to get all your marketing ducks in line…
Marketing is almost always pushed to the bottom of the to-do list, with so many businesses not having the time to give marketing a second thought, these unusual times might just be the opportunity to do something positive with your business marketing… when God gives you lemons and all that.
It can feel like a bit of a minefield but when you have the core information in place marketing can flow and really work for your business. If you have a website that’s up to date, with clear content pages, case studies and contact information, you can then use your website as a hub to promote your business on other channels like social media and use links to bring customers to your core information to find out more.
Businesses that use their website as a hub for all of their marketing activity have a much higher market percentage to those that don’t and they also see a much higher conversion rate. A website is a very cost-effective way to reach customers with a very low cost for the number of impressions that can be achieved, compared to traditional marketing methods and paid services such as Google advertising.
A dated and unprofessional-looking website can have a negative effect on your marketing and sales conversions, customers form an opinion of your website within 0.5 seconds and will leave your website if they don’t like what they see. Once more 94% of negative feedback of websites is design related. So if you are promoting your business on social media and the user visits your website that isn’t up to scratch, they will leave the site and won’t convert as a customer.
Starting a new website project or updating an existing website couldn’t be easier, we would help you define the pages you would need, create a design to encompass your brand, define the flow of the website and help define what content would be needed, get in touch today to find out more and to get your marketing to work hard for your business.