Rhyd-y-Groes Touring Caravan Park
WORK / Branding
Branding, Logo, and Holiday Park Web Design for Rhyd-y-Groes.
Nestled within the rolling countryside of Powys, Rhyd-y-Groes is a five-star touring caravan park surrounded by the natural beauty of Mid-Wales. This family-run holiday park is tucked away among mature tree lines, offering guests a peaceful retreat where they can relax, reconnect with nature, and explore the surrounding area.
With a strong passion for conservation, Rhyd-y-Groes has carefully developed its grounds with a variety of trees, shrubs, and herbaceous borders, creating a tranquil environment that feels both welcoming and unique. Combined with high-quality facilities and a scenic location, the park provides the perfect escape from busy everyday life while acting as an ideal base for discovering the attractions and landscapes of Mid-Wales.
Our partnership with Rhyd-y-Groes began in 2013, and over the past decade, we have supported their digital growth through thoughtful design and development. Looking back at the original website we created for the park highlights just how much digital experiences have evolved over the years. As design trends, technology, and user expectations changed, so did our approach.
With a vision to create a more modern and engaging online presence, Rhyd-y-Groes approached us for a refreshed holiday park web design that better reflected their brand, showcased their beautiful surroundings, and helped inspire more direct bookings. Our latest project focused on combining contemporary design, improved user experience, and a strong visual identity to create a website that represents the quality of the Rhyd-y-Groes experience.
- SERVICES
- Branding, Web Design
- INDUSTRY
- Travel & Hospitality
- LOCATION
- Cheltenham, UK
A timeless identity rooted in heritage
Historically-Inspired Traditional Logo Design.
Before developing the new website, we created a refreshed brand identity for Rhyd-y-Groes, inspired by the park’s historic connection to the Arthurian Circuit and its surrounding heritage.
The new ‘R y G’ logo combines a classic typeface with a refined, fine-lined frame to create a sense of trust, quality, and tradition. We also developed a secondary logo variation that blends traditional styling with a more contemporary feel, helping the brand appeal to modern visitors while celebrating its historic roots.
A visually engaging first impression.
Captivating Website Visitors Instantly.
Building on the traditional-meets-modern branding, we created a clean and contemporary website design that reflects the beauty and character of Rhyd-y-Groes.
A full-width hero video on the homepage showcases the park’s stunning surroundings, giving visitors an immediate feel for the peaceful experience awaiting them. This immersive introduction helps capture attention, build trust, and encourage guests to explore further.
Connecting the website with their online community
Showcasing Their Social Media Content
We integrated Rhyd-y-Groes’ Instagram feed directly into the website, allowing visitors to discover the latest updates, images, and experiences from the park.
This integration keeps the website content fresh while encouraging guests to follow their social channels and stay connected with the brand beyond their visit.
OUR SERVICES
Services & Technology
For Rhyd-y-Groes, we provided a full-service branding and web design solution, combining traditional design elements with modern digital functionality. Our services included a complete logo redesign, brand refresh, and bespoke holiday park website design focused on user experience (UX) and visual storytelling. Technically, the website was built with a responsive, mobile-first framework, ensuring seamless performance across devices.
Creating a smooth and interactive browsing experience
Packed with Engaging Animation.
Our holiday park web design uses subtle animations to bring the website to life while keeping the user experience smooth and intuitive.
Images gently slide, fade, and expand as visitors explore the site, creating a more engaging journey through the park. Interactive call-to-actions feature animated underline effects and hover transitions, helping key buttons such as ‘Find Out More’ stand out and encourage visitors to take action.
A modern design feature with subtle depth.
Implementing a Frosted Glass Banner.
To enhance the website’s visual appeal, we introduced a frosted glass-style banner that changes as visitors scroll. The clean top navigation begins with a simple white underline before smoothly transitioning into a translucent effect.
This modern design approach adds depth and sophistication, allowing elements of the background to remain visible while keeping navigation clear and easy to use.
A user-focused design built to inspire bookings
Engaging Structure & Modula Gallery Integration.
The deep-blue and white website design for Rhyd-y-Groes was created with user experience at the forefront. Each page follows a clear structure, guiding visitors through the customer journey with engaging content sections, bold headings, concise messaging, and striking imagery.
To showcase the beauty of the park, we integrated the Modula gallery plugin, creating flexible image layouts that bring the destination to life through sliding galleries, column displays, and interactive visuals.
A simple hamburger menu provides seamless navigation, allowing visitors to explore the website easily across all devices.
Before & After
A design inspired by the beauty of the outdoors
Embodying Their Nature-Led Character.
To reflect Rhyd-y-Groes’ identity as a luxury touring park surrounded by nature, we introduced subtle tree branch details throughout the website design. These delicate elements sit behind images and content sections, adding depth while reinforcing the park’s peaceful, nature-focused character.
By combining heritage-inspired branding, modern design techniques, and a seamless user experience, we created a holiday park website that captures the essence of Rhyd-y-Groes while providing visitors with an engaging and memorable online journey.
OUR WORK
